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ETHICS : "Don't buy our products" - Ethics at Patagonia -…
ETHICS : "Don't buy our products" - Ethics at Patagonia
Yvon Chouinard
Founder of Patgonia
Advocating anti-consumering
Think twice before buying a product from us. Do you really need it or are you just bored and want to buy something =,
3 missions
Causing no necessary harm
Using business to inspire & implement industry-wide solutions to the environmental crisis
Making the best products
Innovations
Footprint Chronicles feature : tracking transparently the origins of materials
Founding member of Fair Labor Association
Reduce, reuse, repair, recycle mantra
Don't buy this jacket in 2011 + measurement of waste
Philosophy
Customers
Bottom-line impacts
53% would leave if they distrusted the brand
Stakeholders & workers
proving that you'll promote our insterests in a fair manner