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1.5 External Environment - Coggle Diagram

- - - - Attitude of society towards issues
      - Population demographics (age, gender etc.)
      - Roles and Attitudes of people
      - Cultural and Religious beliefs
      - Security and Education
      - Fashion and Leisure
      - Health and types of diseases
  - - - Technological innovation
      - Technological incentives
      - Research and development
      - E-commerce
      - Internet and web
      - Developments and trends
      - Automation and robotics
      - Nanotechnology
  - - - State of the Economy
      - GDP growth rate
      - Recession and Depression
      - Interest and tax rates
      - inflation rates
      - Unemployment rates
      - Exchange rates and foreign relations
  - - - Laws (employment, consumer, business)
      - Policies (fiscal, monetary, trade)
      - Changes brought about by New Government
      - Possible effects of political unrest (terrorism, stability)