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1.3 Business objectives - Coggle Diagram
1.3 Business objectives
Aims, Objectives, Strategies, Tactics
Objectives --> shorter term goals that are specific and measurable
Strategies -->
Aims --> long term goals of what the company wants to be
Tactics
Ethical Objectives, CSR
Vision and Mission Statements
Vision: The vision statement is a written expression of an organisation’s long-term ambitions that it hopes to realise in the future. It is often an optimistic view of what the organisation hopes to accomplish.
A mission statement is a written expression of an organisation’s purpose and reason for being. The mission may be seen as a means of accomplishing the organisation’s vision.
SWOT analysis
Strengths
Weaknesses
Opportunities
Threats
Ansoff Matrix
Market Penetration
Product Development
Market Development
Diversification