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ECO FRIENDLY IDEAS - Coggle Diagram
ECO FRIENDLY IDEAS
PRODUCT MATERIALS
Natural Extracts
Essential Oils
Plant based ingredients
Cruelty Free
Palm Oil free
No synthetic fragrances
Try and push products sourced from Aus
PACKAGING MATERIALS
Made from recycled material
Biodegradable
Returnable containers/ Refillable
Reduce the amount of materials used i.e less size availability more sustainable bulk sizes
Reduce plastic more paper
"we ship plastic free"
MANUFACTURING
Reduced wasted materials
"WA made small business"
Smaller batches lower risk of unsold inventory
MARKETING LAUNCH
Social and Community
Community outreach
Social Media Campaign
Content
Create video for launch
Products in use short clip/video
Customer Video/feedback to post
Web
Update website "Eco Range"
Email
Create EDM via mailchimp
Internal Communications
Notify company about launch
INSPO
Zero Co
Koh
Koala Eco
The botanical Life Co
Planet Luxe
Bondi Wash
Thank you brand
LABEL IDEAS
Current WICS label with green and leaf design
Recycle Triangle
