Section A: Ikea
3 major points from case of sustainable consumption
Buy back & reselling
Gender equity within workforce
Cost effective
Method
Benefit of female leadership
Innovation
Reselling furniture
Switch to LED light bulbs
Value
Live sustainably
2 new points
E-Commerce
New technologies: AR & VR features
The IKEA home product range can be tried out anywhere by scanning your rooms and turning them into a 3D model. It's an important tool for democratizing home design, because this means everyone should have the opportunity to use it.
Open minded
Inclusiveness
Customer Data Promise, a commitment to put people first in all data-driven processes, lets customers understand, control, and make decisions about their data, so we added a functionality to let them make their own decisions about it
Increase productivity by open 24h
In response to the pandemic and with the closure of approximately 75 percent of our stores, we ramped-up and accelerated even more, taking advantage of the shift towards digital solutions. Things that would normally take years or months to complete were completed in days or weeks.
5 new recommendation how IKEA COULD MAINTAIN ITS STRONG POSITION
:
PRODUCT INNOVATION
Every one of the company's products has a consistent and easily recognizable name and a corresponding color scheme.
delivery, concept of DIY, showrooms, idea and creation
MIX AND MATCH PRODUCT
Mix-and-match products are available to fit each customer's style and needs.
culture
GET RID OLD FURNITURE
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buy back, business model