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25 Tips for Updating Old Blog Posts for SEO & Boosting Organic Traffic…
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Research the industry
Doing some research to see changes that have occurred or are expected to occur is a great way to update an old blog post.
Try to imagine a person searching for that information does not necessarily know the surrounding news stories or just happening events of the day when it was created.
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Insert videos or images
By adding a YouTube video to the blog post, it can help improve the amount of time that visitors stay on your page, which Google happens to love.
If you’re updating your blog for SEO, don’t just think about your copy and its content. Instead, add high-quality visuals and images to increase dwell time and engage your audience.
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Target new keywords
Target keywords with low search volumes that have a chance to rank than to target keywords with high volumes that will never rank.
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Add expert quotes
Add credibility to the post with external links, authoritative quotes, and relevant stats
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