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Influence of the media: - Coggle Diagram
Influence of the media:
opinion polls
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Problems with them:
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if polls show clear outcome - may discourage voters from voting e.g 2001 election, knew lab win, turnout = 59% was 71% in 1997
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TV:
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The BBC, ITV and Sky provide impartial news coverage
Thatcher and the media:
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Understood power of soundbites in getting to the electorate - you turn if you want to but the lady's not for turning - she wouldn't perform a u-turn on the liberalisation of the economy as unemployment soared
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Blair and the media:
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when on tv Blair was calm, reassuring, statesmanlike e.g tribute to the "people's princess" in 1997
However, failures in Iraq and controversies such as the death of David Kelly a gov scientist and the cash for honours scandal - increasingly undermined New Labour's positive relationship with the media
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Social media:
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2017 - lab activists used Facebook, twitter to spread lab message across the internet
this is highly effective (pop increasingly gets news online), cheap (helps smaller parties)
All major parties are starting to engage with voters bias social media - Boris Johnson (instagram and snapchat)
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Tory presence was much more resistant (could be explained. with status quo conservatism) - Corbyn had 3x more twitter followers than May - this has changed as Johnson with 4.2m and Starmer with 1.2m
Vilification of Corbyn by newspapers (sponsored terrorism with links to the IRA) mattered less because of his dominance over the internet - Stormzy
Problems: soundbites and tweets (reduces pop overall understanding of parties manifesto and politics) can disporportionaely predict a win for a party e.g twitter in both 2017 & 19 predicted labour landslide (fake news prevalent)
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Hypodermic syringe model (direct effects model) can be used in the for agument that the media inflences voter behaviour