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Hamlet Profit - Coggle Diagram
Hamlet Profit
Revenue
Total Ads served
Total Impressions
Total Viewing Time
Monthly Active Users
Viewing time per user
Ads opps per hour
Fill rate
Client direct
Programmtic
Yield CPM
Client direct
Programmatic
Costs
Fixed
Overheads
People
Facilities
Tech
Variable
Marketing
Acquisition
CPA
User acq volume
Engagement
Existing users
Cost per user
Content
Deliver costs
Content acq costs
Ad Sales
Ad Tech
Ad Tech
Data
Ad Sales
Rev shares