SOCIAL MEDIA MARKETING STRATEGIES

Social Media Challenges (what is the problem of our company)

Biggest problem is?

i. Deciding on which platform that we want to use for our social media? - 26%

ii. Creating content - 24%

iii. Finding Inspiration

iv. How to measure ROI'

v. Lead generation content

Channel & Roles

FB - Efficient reach vehicle (largest customer match & best measurement and targeting)

Instagram - Aspirational window (discover attractive and inspirational content & FB measurement and targeting capabilities

Linkedin - Professional connector (search for jobs and discover industry content & connection hub for professionals)

Youtube - Video discovery hub (find and watch videos and second largest search engine)

Tiktok - Content creator (create and accurate short videos & fastest growing video hub)

Social Media Strategies

i. Social Media World 2022

ii. Channel deep line

iii. Our social media network

Statistics (Platform)

Facebook (Monthly active users: 2.9 Billion)

Main segment: 35-44 y/o = 33%

Number of stories posted daily: 1 Billion

Business share video: 81% (FB decide & show us the video)

Discover new product through stories: 50%

Average organic post reach: 5.2% (From total followers, how many people see our post)

Adspent growth: 15%

Instagram (Monthly active users: 2 Billion)

Main segment: 18-24 y/o = 62%

EXAMPLE: Search for shoes, clothes or etc (discover), FB will decide to show us what we already search

FB action step: attract followers & activate your base

Stories daily: 500 Million

Visit website after see stories: 50%

Rate: 0.9%

Research Instagram for next purchase: 70%

Adspent: 20%

Linkedin: (Monthly active users: 690 Million)

IG action step: content that last, show your personality, use master link (drive traffic, beacon link)

Main segment: 25-34 y/o

People hired daily: 3

Online lead generation: 80%

Adspent: 2%

Linkedin action step: optimize personal profile, networking, stay in the know

Youtube (Monthly active users: 2.3 Billion)

Video views daily: 7 Billion

Youtube action step: optime profile & grow your business

Tiktok (Monthly active users: 1.2 Billion)

Main segment: 35-54 y/o = 36%

Ads reaching Malaysian 18-24 y/o = 61%

Hours of video watch per day: 1 Billion

Influence over shopping habits: 67%

Tiktok action step: optimize profile & grow viewers

Owned Media

Organic reach is gone: <5% of current followers will see an organic post

"Pay to Play" to be competitive: Estimated 30% increase in social spend YOY

Its all about targeting the "feed": People are consuming content directly in their news feeds

Targeting mechanics have improved: Ad targeting capabilities allows us to reach specific and segment audiences

Paid Media

Organic reach is gone: Without paid media, you cant reach your audience outside of followers

"Pay to Play" to be competitive: We want visibility and increased engganement

Its all about targeting the "feed": Better opportunity to target the right messages to the right people

Targeting mechanics have improved: Get the right content to the right audience, at the right time

EXAMPLE: Facebook and Instagram= Don't go for boost button, use ads manager and daily budget. (GOOD CONTENT/RELEVANCE CONTENT)

Action Steps: Start, Continue and Stop

Reach awareness & conversion = Channel: FB&IG (Where the audience and choose that platform)

What is Social Media? (Relationship)

Marketing

Building relationship with potential customer

Social Media

Building relationship/connecting with customer

Inspired others

Added value to create value to the audience

Educate them about something

What Make Great Social Media?

RELEVANCE (KEYPOINT)

What we communicate + What customers want to know about

Who we are, what we stand for our brand

Customer needs, care about their interests

Never about brand, its about customer needs

How to improve their life, how to solve their problem, how good the product to the customer

Customer need and interests

How to Drive Relevant Content?

i. Good story = Good message (Example: explain about the product come with melamine chipboard and why would customer care? The right explanation is the products can help prevent from ...

ii. People show their involvement in visible way

iii. Offer something new to talk about

iv. Let followers to be creative

Social Best Practices

i. Be engaging

ii. Be part of community

Monitor and engage in conversation, respond quickly & authentically

Tag people/shop

(3-5 relevant pillars & brand personality and purpose)

Diversity format & balance your message

iii. Visible

Where is your regular audience

Use relevant # and location (Give greater exposer)

iv. Enquiry

24/7 reply high chances to get customers (good)

3-4 days customers already move on (not good)

v. Platform

Facebook

Instagram

Carousel & stories

Stories, reels & multiple pictures

Social Media Experience

i. Establish brand voice? (Benefit of the product)

v. Invite people to participate

vi. Value do we offer to people

vii. Remind people to spread the word

ii. Content creation (Content pillar & format)

iii. Engagement (Platform that we used to promote the product)

Monthly Schedule (NO NEED TO POST EVERYDAY IN EVERY CHANNEL, EXCEPT URGENT & TRENDY)

Social Media Strategy

i. Define goal: Awareness, lead, conversion, include trust & credibility)

ii. Understand audience: Know customer want/need

iii. Establish voice

iv. Plan reach & engage

v. Measure

Business goal

Social media goal

Content pillar

Content piece

Content caption

Use google sheet to schedule

Content creation: canva, filmora, animate

i. Sell

ii. Educate

iii. Inspire

iv. Entertain