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SOCIAL MEDIA MARKETING STRATEGIES - Coggle Diagram
SOCIAL MEDIA MARKETING STRATEGIES
Social Media Challenges (what is the problem of our company)
Biggest problem is?
i. Deciding on which platform that we want to use for our social media? - 26%
ii. Creating content - 24%
iii. Finding Inspiration
iv. How to measure ROI'
v. Lead generation content
Channel & Roles
FB - Efficient reach vehicle (largest customer match & best measurement and targeting)
Instagram - Aspirational window (discover attractive and inspirational content & FB measurement and targeting capabilities
Linkedin - Professional connector (search for jobs and discover industry content & connection hub for professionals)
Youtube - Video discovery hub (find and watch videos and second largest search engine)
Tiktok - Content creator (create and accurate short videos & fastest growing video hub)
Social Media Strategies
i. Social Media World 2022
ii. Channel deep line
iii. Our social media network
Statistics (Platform)
Facebook (Monthly active users: 2.9 Billion)
Main segment: 35-44 y/o = 33%
Number of stories posted daily: 1 Billion
Business share video: 81% (FB decide & show us the video)
Discover new product through stories: 50%
Average organic post reach: 5.2% (From total followers, how many people see our post)
Adspent growth: 15%
EXAMPLE: Search for shoes, clothes or etc (discover), FB will decide to show us what we already search
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Instagram (Monthly active users: 2 Billion)
Main segment: 18-24 y/o = 62%
Stories daily: 500 Million
Visit website after see stories: 50%
Rate: 0.9%
Research Instagram for next purchase: 70%
Adspent: 20%
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Linkedin: (Monthly active users: 690 Million)
Main segment: 25-34 y/o
People hired daily: 3
Online lead generation: 80%
Adspent: 2%
Linkedin action step: optimize personal profile, networking, stay in the know
Youtube (Monthly active users: 2.3 Billion)
Video views daily: 7 Billion
Youtube action step: optime profile & grow your business
Tiktok (Monthly active users: 1.2 Billion)
Main segment: 35-54 y/o = 36%
Ads reaching Malaysian 18-24 y/o = 61%
Hours of video watch per day: 1 Billion
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Owned Media
Organic reach is gone: <5% of current followers will see an organic post
"Pay to Play" to be competitive: Estimated 30% increase in social spend YOY
Its all about targeting the "feed": People are consuming content directly in their news feeds
Targeting mechanics have improved: Ad targeting capabilities allows us to reach specific and segment audiences
EXAMPLE: Facebook and Instagram= Don't go for boost button, use ads manager and daily budget. (
GOOD CONTENT/RELEVANCE CONTENT
)
Reach awareness & conversion = Channel: FB&IG (Where the audience and choose that platform)
Paid Media
Organic reach is gone: Without paid media, you cant reach your audience outside of followers
"Pay to Play" to be competitive: We want visibility and increased engganement
Its all about targeting the "feed": Better opportunity to target the right messages to the right people
Targeting mechanics have improved: Get the right content to the right audience, at the right time
Action Steps
: Start, Continue and Stop
What is Social Media?
(Relationship)
Marketing
Building relationship with potential customer
Social Media
Building relationship/connecting with customer
Inspired others
Added value to create value to the audience
Educate them about something
What Make Great Social Media?
RELEVANCE (KEYPOINT)
What we communicate + What customers want to know about
Never about brand, its about customer needs
How to improve their life, how to solve their problem, how good the product to the customer
Customer need and interests
Who we are, what we stand for our brand
Customer needs, care about their interests
How to Drive Relevant Content?
i. Good story = Good message (Example: explain about the product come with melamine chipboard and why would customer care? The right explanation is the products can help prevent from ...
ii. People show their involvement in visible way
iii. Offer something new to talk about
iv. Let followers to be creative
v. Invite people to participate
vi. Value do we offer to people
vii. Remind people to spread the word
Social Best Practices
i. Be engaging
(3-5 relevant pillars & brand personality and purpose)
Diversity format & balance your message
ii. Be part of community
Monitor and engage in conversation, respond quickly & authentically
Tag people/shop
iv. Enquiry
24/7 reply high chances to get customers (good)
3-4 days customers already move on (not good)
v. Platform
Facebook
Instagram
Stories, reels & multiple pictures
Carousel & stories
iii. Visible
Where is your regular audience
Use relevant # and location (Give greater exposer)
Social Media Experience
i. Establish brand voice? (Benefit of the product)
ii. Content creation (Content pillar & format)
iii. Engagement (Platform that we used to promote the product)
Monthly Schedule
(NO NEED TO POST EVERYDAY IN EVERY CHANNEL, EXCEPT URGENT & TRENDY)
Business goal
Social media goal
Content pillar
Content piece
Content caption
i. Sell
ii. Educate
iii. Inspire
iv. Entertain
Use google sheet to schedule
Content creation: canva, filmora, animate
Social Media Strategy
i. Define goal: Awareness, lead, conversion, include trust & credibility)
ii. Understand audience: Know customer want/need
iii. Establish voice
iv. Plan reach & engage
v. Measure