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DSP Planning Team Objectives - Coggle Diagram
DSP Planning Team Objectives
DSP Experience
Segmentation
Profit
What is the profitability expectation?
Growth
Transfer Experience
Align with OppT framework
Support BC discussion/selection of DSP with routes/share tools
Feedback Mechanism
Monthly Surveys / CSAT, NPS
BC Business Reviews
Objectives
Integrate with offer team to partner in development of new product offerings.
Bring DSP feedback front and center to DSP Planning team.
DSP Growth
Time Horizon
Year over Year
Could fit well as a primary measure
Plan Stability
Long term strategy
What is the multi-year lifecycle of a DSP?
Quarter over Quarter
Can leverage execution partners for immediate feedback.
Work more closely with DSP.
Business Size Category
Route Size Buckets
New
Transfer
Tenure
Reliability
Tier Strategy to supplement
Hard to differentiate based on reliability as a large portion of the network is achieving their route counts, particularly in a low volume period.
DSP Owner vs Station-Pair
Is there a breaking point for an Owner's Size vs Station-Pair Size
2.0 vs 3.0 Contract
Desire for Growth?
Metric: Trend in station volume share
Metric: Trend in DSP Entered Capacity
BC Feedback that we can integrate?
Station Size
Geography / Island Sites
Urban vs Rural
What makes some geographies harder for DSPs to grow in?
Ops Support
Density
Hiring Market
Metric: Monitor reliability trends to better project biz size projections.
Plan over Plan Variance in Growth Projections
What are DSPs achieving vs the plan?
Modeling
Are we giving growth to DSPs where it is available?
Metric: DSP Entered Capacity
Can we ask DSPs how much they want to grow?
Accountability
Internally
Targets assigned to right DSP at right time
Auditing S&OP
Externally
WBR
STEAM Goals
QBR
Objectives
Align definition of DSP segments in order to set growth targets that meet unique business environments.
Maintain DSP allocation model that accounts for the segmented growth goals.
Hold team accountable through reporting of growth metrics in QBR and WBR.
Create an incentive for DSPs to build tenure through the development of broader growth programs.
DSP Flexibility
Must maintain or grow?
Seasonality
Are we aligned with our BC and BDM teams on the amount of flexibility we expect from DSPs?
Peak Flexibility
Steady State Flexibility
Volume plan variance
Peak Capacity
Scaling
Push for highest Peaking Factor
Test hypothesis on Peak Limits for strong DSPs
Develop unique strategy for regions
Holistic Risk framework, aligned with downstream partners
What are the 2022 headwinds?
Fleet, etc.
Reliability
Prime
Steady State performance
Coordination with Volume Planning
Publish date for DSP Plan: July POR
Launch all new DSP by WK34, locked in WK22
Complete all transfer DSP by WK34, locked in WK26
Q1 Volume for following year with high confidence
Backstop for addition of DSPs to support Peak
Alternative Programs
Pop Up DSP
BC Team develops framework for selecting DSPs
Push to tie Pop Up qualifications to site level risk framework
Provide station level plan of Pop Up number
Can we push for a peak Pop Up model that converts to DSPX if the volume plan supports in Q1?
TCO
Layer into site level risk categorization to get ahead of ad-hoc requests closer to Peak.
Objectives
Develop site level risk framework that aligns with upstream and downstream planning partners.
Test high peaking factors for strong DSPs.
Meet the Peak plan without over-recruiting the network in Q1.