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E-COMMERCE (5-8) - Coggle Diagram
E-COMMERCE (5-8)
WEEK 7 Social, Mobile, Local Mktg
Social Marketing
Facebook, Twitter, Pinterest
Downside of social Marketing
Mobile Marketing
Local/ Location-based mktg
Content Marketing
Content Strategy
Social Media Content Calendar
Social Media Mktg Tips
CONNECT- 12 Tips
Be Patient, Be Consistent, Be Personal, Plan your activities, Post regularly and frequently, Use Visuals, Engage in Communication, Share at the right times, Do well by doing good, Think SEO, Use hashtags to promote business, Customize
POST
Four types of Social Media sites (Bookmarking aggregating, Content creating, Social networking, location based networks)
Strategic Uses of Social Media
WEEK 6 Marketing & Advertising Concepts
Online Purchasing Decision
Model of Online Consumer Behavior
Multi-Channel Marketing Plan (Website, Traditional Online Mktg, Social Mktg, Mobile Mktg, Offline Mktg)
PPC
Rules of Keyword Selection
AIDA Advertising model (Attention, Interest, Desire, Action)
What makes a Powerful Google Ad
Be Targeted
Stress the Key Benefit
Provide Call to Action
Put the keywords in the display URL
Take visitors to the landing page
Principle of granulating your campaign
WEEK 5 Security Payment SEO
Security- Technology Solutions, Organizational Policies & Procedures, Laws & Industry Standards
SEO (Refer to SEO Assignment)
WEEK 8 Ethical, Social, and Political Issues in E-Commerce
Information Rights, Property Rights, Governance, Public Safety and welfare