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E-COMMERCE (1-4) - Coggle Diagram
E-COMMERCE (1-4)
WEEK 1 E-Commerce Revolution
Rapid growth and change
Technologies evolve at exponential rate
Why study E-Commerce
Understand opportunities & risks
Analyze e-commerce ideas, models and issues
Technological Building Blocks
Internet
World wide web (html, Deep Web vs "surface" Web
7 Cs Successful Websites (Context, Commerce, Connection, Communication, Content, Community, Customization?
Mobile platform (Mobile apps)
Major Trends of E-Commerce
Business Trends
Technology Trends
Social Trends
Unique Features of E-Commerce
Ubiquity, Global reach, Universal Standards, Richness, Interactivity, Information Density, Personalizaton/ Customization, Social Technology
WEEK 2 Model & DM Strategies
Business Models & Concepts
BMC (8 fields)
Revenue Models (Advertising, Subscription, Transaction, Sales, Affiliate)
Business Strategy
Product/ Service Deifferentiation, Cost Competition, Scope, Focus/ market niche, Customer intimacy
B2C, B2B
Porters 5 Forces
Mission, Vision, Goals
Internet Mktg Strategies
Vision, Situation Analysis, Objectives, Strategies & Tactics, Implementation, Evaluation & COntrol
Segmenting, Targeting, Positioning
Competitive Strategies (Cost Leadership, Differentiation, Focus, Hybrid Strategy (Best-Value)
SWOT/ TOWS Strategy
Revenue Model Strategies (Direct Sales, Subscription, Advertising, Commission)
4 Ps of Mktg
WEEK 4 Building E-Commerce Presence
Website/App, Social Media, E-mail, Offline media
Planning (Systems analysis/planning->System design-> Building the system -> Testing -> Implementation
Website Development
Research & Analysis
Mktg plan, strategies
Website Plan (Objectives, Keys to Success)
Domain Name and Hosting - buy domain name then hosting name
Prototype Design
Coding & Developing (WIX, Wordpress, CMS (Content Management Systems)
Content
Testing
Launch
Promotion (share URL with cients, SEO, Link Building, PPC Advertising, other promotion tactics
WEEK 3 Infrastructure, DM Research Tools
Infrastructure
Internet
Web
Mobile Platform
DM/ Social Media Research Tools
Traffic rank, Link Popularity, Social Media Listening, search engine rank,
Refer to Digital Marketing Report Card