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Writing Emails People Want to Read, Linkedin training by Sam Bennett -…
Writing Emails People Want to Read
Secrets writing great emails
All emails are personal emails
avoid using 'it' & 'They'
Be obvious
Avoid filler words
Simple is better
Be clearly understood
Rules for good writing don't apply to email
One sentence parasgraphs
Numbered list and bullet points
Be clear 7 bold, not pushy or whiny
How to be compelling
One topic or idea per email
Never complain, never explain
Advanced Strategies
Newsletters are a no for 80% of businesses
Consumed passively
Email sequence for onboarding
Linkedin training by Sam Bennett