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How can Coast 4C improve their financial sustainability to raise…

- - - - Role of New Sales/ IT Staff Once Hired
      - Outsource Shopify Role to Business in Asia (eg. Mayalsia, Philippines, India) for Lower Costing
    - - Research Potential for Seaweed Products (eg. Health/ Medicine, Biodegradable Seaweed Bags, Clothing with Sustainable Materials)
        
        Utilise Coast 4C's 2 Research Assistant Volunteers
        
        Contact Key Partners (eg. UTS, University of Philippines)
      - Trial Production of Seaweed Products
        
        Test Initial Value in Philippines (eg. Provide Free Samples, allow Farmers & Communities to test products for Reduced Fee)
        
        Begin Small-Scale Production of Products in Philippines or South-East Asia (likely lower costs of production)
        
        GoFundMe or MyCause in Australia for Products to raise Capital & Guarantee Sales once Products are Available for Production (also may improve business awareness)
    - - Utilise Fiverr or similar Website to integrate Sales into Website for Reduced Fee
      - Role of New Sales/ IT Staff Once Hired
  - - - Educating the general public about coast 4c operations
        
        Go to schools/ universities and present information of business operations
        
        Attend conferences as key presenters
        
        Attend networking events
        
        Host events and invite VIP or general public
      - Engaging Online Content
        
        Create Simplified Marketing Strategy
        
        Hire Marketing Individual/s (preferably low-cost alternatives) to create & implement marketing strategy
        
        Contact Universities to hire Volunteer Marketing/ Commerce Students for lower costing and also to utilise newly-acquired Understanding of Student
        
        Outsource Marketing Role to Business in Asia (eg. Mayalsia, Philippines, India) for Lower Costing
        
        Utilise Linkedin, Seek, Indeed, etc. in Australia
        
        Connect with Communities in Philippines (eg. through Amado) to determine viability of local Marketing Employee
        
        Improve Content Output on Key Sites (LinkedIn, Facebook, Instagram, UpLink)
        
        Consider Value of Instagram Influencers to raise Awareness & to Improve Donation Intake
        
        More Pictures & Images, Less Long-winded Videos
        
        More Relevant Content for Australians/ Globally
        
        Interactive Content (eg. Weekly Quizzes, Polls, Statistics)
        
        Encourage New Staff/ Advisors/ Board to Post about Coast 4C to Followers on Linkedin
        
        Incentivise Posts with Rewards
        
        Understand Target Markets (if any) and Reason for Marketing
        
        Utilise Research Volunteers and/or New Staff to Compile Market Research
        
        Consider Reason for Marketing Over Time
        
        Develop Marketing for Product Range in Long Term once R&D Completed and Products in Production
        
        Trial Marketing for Donations over Short-Medium Term (as minimal Product Range applicable)
        
        Understanding of Key Markets (eg. Australia, Philippines, Europe) and Relative Profitability/ Viability
        
        SWOT Analysis of Business & Competitors
        
        Research into Industry Practices and Reasons for Company Successes
- - - - Organise Regular Interactions between Consultants/ Advisors of Business and Staff for Idea Generation & Expertise
      - Organise Zoom Sessions with Nick/ Amado to learn more about business & reason for employment
      - Develop Internal Department-Specific Training Courses
      - Create Social Events in both Australia & Philippines for new staff (and potentially every 3-6 months thereafter) to improve employee relations & morale
        
        Online Company-Wide Events to Connect with Peers (regardless of Location)
        
        Prizes & Award Nights
        
        End of Year or Half Yearly Functions
        
        Organise Random Zoom Groups of People (5-10 big) across Australia & Philippines to allow employees to connect with different regions/ areas on a regular basis
      - Centralised portal for key updates n internal operations
    - - Provide online education courses following employment
        
        1-week online Course required to work at Coast 4C (potential for
        certificate/ reward upon completion)
        
        Regular top-up courses for each department
      - Implement in-house training sessions targeted at different
        employees
        
        Organise personalised training in Philippines (once Branch available) to improve skills for Philippines-Based Tasks (eg. Contract Negotiations, Fishermen Training, Farm Input Installation)
        
        Organise training days in Sydney for new staff to improve skills for Australian-Based Tasks (eg. Sales, Marketing, Accounting, HR)
  - - - Communicate importance of implementing new accounting system through these SMART goals (use as guidelines when creating these SMART goals)
        
        Think of what benefits (e.g. training/development) are for staff and incorporate these into communicating importance, incentivising SMART goals
      - Identify minimum of exactly what needs to be done to be time-efficient for advisors and resource investment (use as guidelines when creating SMART goals)
      - Display these SMART goals on a single page, where can be easily and quickly understood..
  - - - Establish guidelines for use
      - Hire staff specialising in ASS to be used as point of contact for ASS related issue
      - Offer guidance for ASS use
        
        Set out step-by-step guides for each section of the respective ASS
        
        Continued skill development for staff (training course monthly)
        
        Making resources available (guides for "How to...")
    - - Communicating the benefits of utilising an ASS (Accounting software system)
      - subsidise training days for external courses available for ASS training
      - Explain the benefits for their personal development e.g. career growth
      - Incentives for promotions/bonuses if ASS skills are acquired