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Use Urgency
When website visitors read or skim your content, they should feel encouraged to take a next step or action.
Language such as “Buy Now,” “Act Fast,” and “Get It Today” all create a sense of immediacy and remind users to act accordingly.
If you are using website copy as part of an inbound marketing strategy, urgent language should not be used in the Attract or Delight stages. However, if you’re creating content with the intent of converting visitors into leads or leads into customers, then urgency is key.
Write for the Audience, Not for Yourself
While you need to inform visitors about your company, product, service, or purpose, you need to write for your audience.
Instead of writing website copy to inflate your ego, focus on making your copy appealing to the reader.
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Be Proactive
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Instead of saying “Our company executed a data-driven strategy which led to significant results” say, “We execute data-driven strategies which generate significant results.”
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Edit, Edit, and Edit Some More
The first draft of your website copy is not the final draft. Always proofread and edit website copy, and more than once!
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