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Fenmo, What affects engagement?, Increasing Engagement - Coggle Diagram
Fenmo
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Users don't want to change their habits - they are already seeing Youtube Shorts and Instagram Reels.
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The user's experience with other such apps say that they did not through with it, for eg. content in yoda learning app is limited. They did download but the creators were different.
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Increasing Engagement
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Onboarding their favourite creators first, sending them an invite. They are gonna share it on LinkedIn or Instagram that they have been selected as a part of Top 100 Creators who will be added to Fenmo.
Gamification - You have productively spent 15 minutes today, come back tomorrow for more.
Multiple content formats. Increases the user base which we can address like Instagram alllows people to upload tweet pics, this allows instagram to enjoy twitter's content format and its popularity and increases engagement as people can now see tweets on instagram itself.
Asking users what they intend to use the app for in the pre-quiz itself like Use it to gain stock market information and then curate a personalised feed for them, their goals would be explicitly mentioned on the feed and they can track the progress of their goals like how many many pm reels they have watched, how many stock market reels they have watched, this will allow them to feel that they have used their productively.