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AUSTRALIAN RUNNING SHOE INDUSTRY, add top 10 retailers 2016, add revenue…
AUSTRALIAN RUNNING SHOE INDUSTRY
Running shoe competitors
Walking sandals
Thongs/ slides
Australian culture promotes thongs as everyday runner replacement
Hiking boots
Leather boots
Sneakers
Consumer segments
Children
Recreational
Walkers
Casual wearers/athleisure wearers
Rise in "dad shoe" runners. In 2018, there was a rise by 627% in "dad shoes" stocked online in the last three months compared to a year before in 2017 (Edited, 2018)
Australians spent $1.5 billion on athleisure in 2016 (Roy Morgan, 2016)
Streetwearers
For athletic use
Runners
Triathalon runners
Marathon runners
Sprinters
Joggers
Endurance sports
Netball
Basketball (people who wear runners as opposed to basketball shoes)
Tennis
Professional athletes
Budget conscious
Suppliers
Raw materials
Knit polyester
(The Ohio State University, 2018)
Nylon mesh
PU or synthetic leather
Thread
Rubber
Dye
Cotton
Packaging
Cardboard
Tissue paper
Sticker labelling
Product categories
Stylish
Sprinting shoes
For long distance
Supportive
Running shoe brands
Nike
New balance
Asics
Brooks
Adidas
distributing channels
Online stoes
Asos
Runners world
(All in person stores above have online store too)
In person stores
Athletes foot
Foot locker
Rebel sports
Amart sports
Big W
JD Sports
Worth $300 million in 2021 (The Australian, 2021)
Platypus
Net sales in 2021 reached $104 million (Ecommerce, 2021)
Hype DC
Net sales in 2021 reached $45n million (Ecommerce, 2021)
Secondhand
Ebay
Gum tree
Facebook marketplace
Brand retail stores
Nike
Adidas
Asics
Wholesalers
DFO
Outlet stores
Services
Fitting services
Athletes foot 3D fit scan
Gives athletes foot competittive advantage with high tech fitting services other running shoe stores dont offer
Market size appox $168.9m (Australian sporting goods association, 2021)
Manufacturing
China
23% of Nike footwear was manufactured in China in 2019. (Investopedia, 2020)
Thailand
21% of Nike footwear was manufactured in Thailand in 2019. (Investopedia, 2020)
Vietnam
49% of Nike footwear was manufactured in Vietnam in 2019. (Investopedia, 2020)
Manufacturing companies
Pou Chen
Largest branded athletic footwear manufacturer in the world. Manufactures for Nike, Adidas, Asics, New Balance (Pouchen group, 2022)
Based in China, Vietnam, Cambodia, Indonesia
Delta Galil Industries
Manufactures for Nike, many other footwear brands.Factories all over south east asia
Athletic footwear revenue in 2022 predicted to be $656 million (Statista, 2022)
add top 10 retailers 2016
add revenue for segment
insert dad show runners