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Australian Running Shoe Industry - Coggle Diagram
Australian Running Shoe Industry
Channels
Sports store retailers- provide a variety of brands to customers (in store and online)
Athlete's Foot
Accent Group- leading retailer. Market share has grown from 22.2% in 2018 to 25.8% in 2022 in Australian footwear.
Rebel Sport
Super Retail Group Limited- Market share has grown from 7.8% in 2018 to 8.8% in 2022 in Australian footwear.
Sportsco
Footlocker
includes companies selling their own brand line
Eg. Nike retail stores. 3-4% market share in 2022 for footwear retailing in Australia
Eg. Adidas retail stores. 2-3% market share in 2022 for footwear retailing in Australia
Amazon and other online second hand sales
Wholesalers
Eg. Brands like Nike and Adidas
Provide their products in bulk to retail sports stores such as Rebel Sport as well as being retailers themselves with their own stores
17.46% of Australian footwear market is for running shoes in Australia
Manufacturers
imports and outsourced production
China and Vietnam- provide materials and finished goods
Eg. Tong Hong Tannery Co Ltd (China), from China, provides minerals to Nike
Eg. You Young, from Vietnam, provides Nike with footwear materials
Consumers
Athletes
Track running
Sprints
Long distance
Marathon
Walking
Leisure
Comfort
Everyday use
Demographic
gender
male
Increased jogging participation: 16.4% in 2006 to 24.2% in 2016 in Australia
female
Increased jogging participation: 11.6% in 2006 to 22.2% in 2016 in Australia
Suppliers
Packaging
tags
box
Raw materials
Fabrics
Dye
Leather
Synthetic material, eg. polyester
China and Vietnam
Eg. Right Source Investment Limited from Vietnam is an Adidas supplier
Eg. Victory Footwear Co from China is an Adidas supplier
Competitors
Indirect
Vans
Converse
Sketchers
Yeezy
K-Mart
Direct
Brooks
Reebok
New Balance
Asics
Nike
Puma
Adidas
Tarkine
Replica's of popular brands
Eg. Nike, Adidas and Yeezy using cheaper materials