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What is an advertisement
is an audio or visual form of marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea”.
According to them, advertising refers to
“Paid, non-personal, public communication about causes, goods and services, ideas, organizations, people, and places, through means such as direct mail, telephone, print, radio, television, and internet”
.
Display Ads
This includes digital and newspaper advertising. Digital ads are the updated version of newspaper advertising; it’s the same concept but in 21st-century form.
The major difference between display ads and the ads you find in newspapers is the use of search engine optimization techniques to reach your target audiences more effectively when they search for you.
Social Media Ads
Paid social media ads are the kind of advertisement that focuses on reaching your target audience with how much you pay adjusted to how many see it and engage with it.
Organic social media ads are the kind of advertisement that generates lots of word-of-mouth. Say you post something to your business Facebook page that offers a free product if followers click Like and tag a friend — that is the type of advertisement that is free to post and makes people aware of what you have to offer.
Newspapers and Magazines
These kinds of advertisements are traditional yet no less effective. Combining this type of advertisement between local, statewide and national print media is a great marketing campaign strategy.
Plenty of people still reach for their morning newspaper or love to settle down with a hard copy of a magazine. Also, most print media now has a digital presence and can combine these types of advertisements with its virtual version.
Outdoor Advertising
it’s a huge way to make an effective statement.
Transit ads are another kind of advertisement that falls under the outdoors umbrella
feature your product or service on buses, taxis, bike messenger services and pedicabs.
Radio and Podcasts
Verbal promotion is a type of advertisement that can be repeated often as part of radio or podcast shows.
You can have a traditional type of ad recorded to be played or there is also the chance of sponsorship.
Direct Mail and Personal Sales
Direct mail, or the art of sending a compelling sales letter by snail mail to your target audience, can offer a healthy return on investment for small businesses.
The starting point is to identify your target market, then send an enticing offer out to all of those prospects. Measuring the responses helps you to see which type of customers are responding to this format, so you can use even more precision targeting with your next mail shot.
Video Ads
This type of advertisement engages with your target customers on a digital level.
Create a short video and post it on your social media or pay to have it run on sites like YouTube, Hulu and blogs.
Product Placement
This kind of advertisement is seen more and more. If you pay for a podcast host to mention using your product or pay a television show to feature a character talking about or using your service, that is product placement.
You can also talk to popular YouTube channel hosts about this type of advertisement.
Event Marketing
Paying to sponsor a sports team or a charity benefit falls under event marketing.
These types of advertisements mean a large cross-section of people hear your brand name and associate it with that event.
Email Marketing
A kind of advertisement that is focused on your existing customers, email marketing involves them signing up for promotional sales or newsletters focused on your brand.
Email marketing is an updated customer loyalty promotion and works very well when you treat customers as insiders with VIP knowledge.