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Myer - Coggle Diagram
Myer
Legal
Copyright laws
Employment legislation
Health and Safety laws
Wage laws
Consumer law
Trade regulations
Taxation laws
Economic
The stability of the economic system in Australia
Exchange rates
Household disposable income increasing/decreasing
Ukraine war
increase in petrol prices
Increase price of freight movement
Unemployment rate
currently 4.1% in Victoria
Technological
COVID-19
need for online store efficiency
Online e-commerce as main channel
Increase in demand for online shopping
Increasing use of social media
Promotions
Influencer marketing
Advances in technology
Internal communication
Inventory management
Cardless payment
Digital receipts
Marketing
Social
Trends
Importance of sustainability
Changing clothing trends
Seasonality
Increasing use of social media
Increasing online shopping demand
Attitudes
Health conscious
Sustainability increasingly importance
Consumer Demographics
Age
Education
Income
Location
Gender
Culture
Environmental
Seasonality
Unforeseen circumstances
COVID-19
Prioritisation of Online Platforms
Store closure
Changing restrictions
Movement to remote work
Ukraine war
Access to suppliers and overseas products
Weather
May impact store traffic
Location
Surroundings of the store
Foot traffic
Noise
Surrounding stores
Political
COVID-19
Changing restrictions
Lockdown
Store closures
Masks
Cleaning rules
Number of people allowed in the store
Work from home regulations