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Why can't WIMnet widen its offerings to increase membership growth by…
Why can't WIMnet widen its offerings to increase membership growth by 10% every six months?
Lack of cohesive long/short term strategy
Lack of definable objectives to meet
Lacking knowledge of member's goals and desires
Lack of formal feedback/testimonial-gathering mechanisms
Lack of strategic planning
Lack of knowledge/expertise in strategy formation
Unclear UVP/MVP
Lack of differentiation from competitors
Low participation and member-engagement
Lack of brand awareness
Lack of clear marketing strategy
Lack of marketing skills and knowledge
Lack of resources (time, volunteers)
Unclear target demographic
Target demographic scope is too broad
Weak online presence
Low engagement on social channels
Lack of knowledge in website development
Lack of expertise in utilising social media marketing
Offerings do not meet members' expectations
Offerings do not provide value
Offerings & initiatives have unclear purpose
Insufficient resources required to expand offerings
Limited human resources
Sole reliance on volunteers
Lack of incentives for volunteers to offer their time
Lack of training/skill- development for volunteers
Lack of partnerships/sponsorships/collaborations
Stiff competition with similar organisations
Lack of competitor awareness/analysis
Ineffective networking and collaborative relationships
Lack of knowledge of forming partnerships and gaining sponsors
Limited revenue sources
Lack of government funding and grants allocated(?)
Reliance on single source of income (?) (Mentoring program fees)