Please enable JavaScript.
Coggle requires JavaScript to display documents.
Survey Reserach - Coggle Diagram
Survey Reserach
-
Questionnaire Surveys: A questionnaire is a research instrument consisting of a set of questions intended to capture responses from respondents in a standardized manner.
Type of surveys
Group-administered questionnaire, here a sample of respondents is brought together at a commonplace and time, and each respondent is asked to complete the survey questionnaire while in that room.
Online or web survey, these surveys are administered over the Internet using interactive forms. Respondents may receive an electronic mail request for participation in the survey with a link to an online website where the survey may be completed.
Self-administered mail surveys, where the same questionnaire is mailed to a large number of people, and willing respondents can complete the survey at their convenience and return it in postage-prepaid envelopes
-
-
Interview Survey
Different types:
Focus group, In this a small group of respondents (usually 6-10 respondents) are interviewed together in a common location.
Telephone interview, where interviewers contact potential respondents over the phone, typically based on a random selection of people from a telephone directory, to ask a standard set of survey questions
Face-to-face interview, where theinterviewer works directly with the respondent to ask questions and record their responses
-
Conducting the interview
-
Before Interview
No big words or jargon should be used, and no details should be provided unless specifically requested
Even if the interview is recorded, the interview must take notes on
key issues, probes, or verbatim phrases
-
Inyerviewer should introduce himself/herself, present personal credentials, explain the purpose of the study in 1-2 sentences, and assure confidentiality
The interviewer should prepare a kit to carry to the interview session consisting of a cover letter from the principal investigator or sponsor, adequate copies of the survey instrument
Survey research a research method involving the use of standardized questionnaires or interviews to collect data about people and their preferences, thoughts, and behaviors in a systematic manner.
Survey research has several inherent strengths compared to other research methods. Second, survey research is also ideally suited for remotely collecting data about a population that is too large to observe directly.
Fourth, interviews may be the only way of reaching certain population groups such as the homeless or illegal immigrants for which there is no sampling frame available.
Third, due to their unobtrusive nature and the ability to respond at one’s
convenience, questionnaire surveys are preferred by some respondents.
Fifth, large sample surveys may allow detection of small effects even while analyzing multiple variables, and depending on the
survey design, may also allow comparative analysis of population subgroups
Second, survey research is also ideally suited for remotely collecting data about a population that is too large to observe directly.
Sixth, survey research is economical in terms of researcher time,
effort and cost than most other methods such as experimental research and case research. At the same time, survey research also has some unique disadvantages.
First, surveys are an excellent vehicle for measuring a wide variety of unobservable data.
Depending on how the data is collected, survey research can be divided into two broad categories: questionnaire surveys and interview surveys
The survey method can be used for descriptive, exploratory, or explanatory research. This method is best suited for studies that have individual people as the unit of analysis