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Benefits for R&D - Coggle Diagram
Benefits for R&D
Growth
update products to continue with current trends
Consumer Benefit
stay ahead of rivals
new products with unique selling points
Consumer Benefit
bringing new products to the market
expand new markets
Allow diversification
Unique Selling Point
new and improved products
difficult for competitors to steal ideas
increase sales
command higher selling point
Improved Brand Image
customer loyalty
price leadership
strong reputation with consumers
Lower Production Cost
gain important cost leadership
improvements in manufacturing process