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(14) Choosing the right location and layout - Coggle Diagram
(14) Choosing the right location and layout
Location: A Source of Competitive Advantage
Choosing the Region
Lifestyle Market Analyst
The American Marketplace: Demographics and Spending Patterns
Population Reference Bureau
ZIP Code Tabulation Area
Zoom-prospector (nongovernment source)
Site Selection Magazine
US Census Bureau site
Population size, growth rate, makeup, fastest and slowest groing segment, income trend, other businesses moving into region (what kind of business?)
"30,000 foot level"
Online geographic income system (GIS) files originating in US Census Department's TIGER (Topographically Integrated Geographic Encoding Referencing)
Small Business Administration's Small Business Development Center (SBDC)
Euromonitor, Organisation for Economic Cooperation and Development
customers first, facts and statistics not specilation
rapid population growth of age group, rising Yd, infrastructure, raw material, capable workforce, low operating costs
Choosing the State
Size and quality of labor force
Business climate
Wage rates
Tax rates
Proximity to suppliers and raw materials
(weight, value of raw materials, cost of transportation, unique functions together)
High-speed internet access
Total operating costs
Proximity to markets
transportation costs to customers
specialised
economic development office - biased but excellent to assess state business climate
workforce availability
Choosing the city
Compatibility with the community
Local laws and regulations
Clusters
Inventives
Competition
Quality of life
Population trends
Choosing the site
Location criteria for retail and service businesses
Reilly's Law of Retail Gravitation
Transportation Network
The Index of Retail Saturation
number of customers, intensity of competition
(potential sales per square foot for given product within specific trading area)
trading area sales potential / sales capacity
Physical and Psychological Barriers
Degree of competition
Customer Traffic
Retail compatability
Adequate Parking
Trade Area Size
Reputation
Visibility
Location options for retail and service businesses
Shared spaces (coworking)
Inside large retail stores
Near Competitors
Nontraditional locations
Shopping Centers and Malls
Home-Based Businesses
Neighbourhood locations
On the road
Central Business District
Location Decision for Manufacturers
Business Incubators and Accelerators
Foreign Trade Zones
Layout: Maximizing Revenues, Increasing Efficiency or Reducing Costs
Layout for Retailers
Layout for manufacturers
Layout for Manufacturers
Layout and Design Considerations
The Americans with Disabilities Act
Signs
Entrances
Building Interiors
Construction and Appearance
Drive-through windows
Size and Adaptability
Sight, sound, scent and lighting
Sustainability and Environmentally Friendly Design