Identify Problem / Objective
Low Margin
Prioritize Hidden Gem Products in Acquisition efforts
Info needed:
Products that generate the highest lifetime margin, and are not pushed in media buying efforts.
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ICP or data about buyers of those products (Google Analytics can be a start)
Prioritize profitable cohorts in acquisition efforts
Low AOV
CRO Activities
Personalize Website Experience
Low Repeat Purchase Rate
Create omnichannel flows
Add package inserts for 1st order
Create onboarding flows
Onboard New Passions
Onboard Apprentices
Add personalised package inserts for customers that are at their first order that contain incentives to places next order.
The incentives can be personalised based on ADBT, past buyer behaviour based on categories / products, margin / value of order etc.
Build Loyalty Program
Eliminate Toxic products
Low Conversion Rate
CRO Activities
Personalize Website Experience
High CAC
Target lookalikes of best customers
Target custom audiences based on contents of past orders
Low number of new customers
Increase Customer Acqusition Cost
Low CLV
Create omnichannel flows
Prevention Flows
Prevent New Passions From Churning
Prevent Potential Lovers & Flirting from churning
Reactivation Flow
Reactivate Ex Lovers
Reactivate Don Juans
Add package inserts for 2nd + order
Build Loyalty Program
Info needed:
Look for first purchase cohorts that generate the highest lifetime margin based on Categories Bought, Sources of Acquisition, Month of purchase, Location.
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ICP or data about buyers from those cohorts (Google Analytics can be a start)
Info needed:
Look for behavior based on products / categories bought such as: Categories bought (in the same or different orders), Products bought (in the same or different orders)
Info needed:
Information per RFM Group such as: AOV, categories bought, AVG Margin
Info needed:
Look for behavior based on products / categories bought such as: Categories bought (in the same or different orders), Products bought (in the same or different orders)
Info needed:
Information per RFM Group such as: AOV, categories bought, AVG Margin
Show different banners / listings / sections based on what the customer is more likely to buy
Show vouchers with discounts based on the RFM Group Margin
Show products / bundles with pricing close to AOV of RFM Group / Past orders
Create dedicated media buying campaigns for those products with a CAC based on lifetime margin & customised targeting
Create dedicated media buying campaigns targeting most profitable Geo Locations with adapted CAC
Create dedicated media buying campaigns promoting most profitable Categories with adapted CAC
Prioritise media buying budget towards most profitable sources of acquisition.
Prioritise media buying budget based on seasonality (most profitable cohort by month).
Show different banners / listings / sections based on what the customer is more likely to buy
Show products / bundles with pricing close to AOV of RFM Group / Past orders
Info needed:
Applies for logged in visitors.
Info needed:
Applies for logged in visitors.
Info needed:
ADBT / Category or product (If high number of categories or products)
RFM Group
Number of order
Bought Category
Info needed:
RFM Group of customer / Numbers of orders placed
RFM Data such as: Avg. Margin, AOV, Bought categories etc.
Categories Bought together
ADBT / RFM Group
ADBT / Categories bought
Add subcriptions
Info needed:
NPS Analysis that shows products that generate a low post delivery NPS
Data analysis that shows products with a low Retention Rate
Fix the issues that are shown through NPS Analysis - Stop selling the product / Stop promoting the product
Info needed:
List of products that have a lower ADBT
Create subscriptions for those products at a more attractive price
LEGENDA
Problema pe care o are clientul sau obiectivul pe care l-am stabilit impreuna cu clientul.
Actiunea de strategie pentru a rezolva acea problema
Detalierea de aplicare a acelei solutii (Aici vor veni proceduri detaliate, pas cu pas)
Informatiile / research-ul de care avem nevoie ca sa putem implementa solutia. Acestea se vor gasi si in procedurile detaliate.
Info needed:
Completarea informatiilor in fisierul "eCommerce Growth Formula TTC"
Info needed:
RFM Group of customer / Numbers of orders placed
RFM Data such as: Avg. Margin, AOV, Bought categories etc.
Categories Bought together
ADBT / RFM Group
ADBT / Categories bought
Add personalised package inserts based on what order the customer is at (2nd, 3rd, 4th+) that contain incentives to places next order.
The incentives can be personalised based on ADBT, Avg. Margin, RFM Group etc.
Info needed:
ADBT / Category or product (If high number of categories or products)
RFM Group
Number of order
Create lookalike audiences based on Lovers & Soulmates and create dedicated media buying campaigns with personalised assets
Info needed:
RFM Groups to be sent to FB. Ads, Google Ads etc.
AVG. Lifetime margin
Create custom audiences based products / categories bought and create dedicated media buying campaigns with personalised assets (recommend products most likely to convert)
Info needed:
Categories & products bought together (in the same or separate orders)
Simulate increase in CAC while increasing the number of acquired customers. Keep everything else at the same value and find the optimal CAC based on generated margin uplift
Info needed:
Data in "eCommerce Growth Formula TTC"
Proiecte de SEO (to be detailed)
Make use of subscriber lists / users with account to transform them in customers
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