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The Australian Running Shoe Industry - Coggle Diagram
The Australian Running Shoe Industry
Manufacturers
Pou Chen Corporation
Is the largest manufacturer of running footwear in the world.
They manufacture brands such as Nike, Adidas, Asics, New Balance...etc.
Produces over 300 million shoes annually.
Founded in Taiwan.
Has factories in Indonesia, China, Vietnam, Bangladesh, Cambodia and Myanmar.
Fulgent Sun International
Produces sports shoes for running and casual wear.
Employs over 15,000 employees.
Yue Yuen Industrial
Leading manufacturer of sports footwear
Manufactures brands such as Nike, Adidas, Puma, Reebok.
Manufacturing facilities in China, Indonesia, Bangladesh, Cambodia, Myanmar, etc.
Suppliers
Provides raw materials, equipments and resources to manufacturers
Rubber
Indonesia, Thailand
Polyester
China, India
Cotton
China, India, Turkey
Nylon
China
Wholesalers and Distributors
Example: Wholesale Sportswear Limited
Companies that sell goods in large quantities at low prices to retailers
Retailers
Rebel
Platypus Shoes
Hype DC
JD Sports
Foot Locker
Consumers
Athletes
Seek highest functionality of running shoes
Children
Men and Women
Everyday wearers
Those who wear running shoes for leisure activity
Fashion Sport Wearers
Those who buy shoes for style and brand image, instead of its sport function
Competitors
Nike
Adidas
Sketchers
New Balance
Asics