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Marketing - Coggle Diagram

- - - - promotion
      - physical evidence
      - price
      - process
      - place
      - people
      - product
- - - - 3) value & satisfaction
        
        Customer lifetime value: value of the entire stream of purchases that a customer would make over a lifetime of patronage
        
        Customer satisfaction: extent to which a products perceived performance matches expectations.
    - - Exchange: obtaining a desired object from someone by offering something in return
    - - combination of goods and services offered to a market to satisfy a need or want
    - - .
        
        Markets: the set of all actual and potential buyers of a good or service.
    - - Demands: wants backed by buying power
      - Wants: needs shaped by society, culture & personality
      - Needs: states of felt deprivation
- - - - elastic demand -- changes by price
      - inelastic demand -- no change by price
  - - - costs
        
        total -- fixed + variable
        
        variable -- vary according to output
        
        fixed -- not affected by amount sold ex: rent
      - .
        
        break-even pricing
        
        cost-plus / mark-up pricing
    - - good-value pricing
      - value-added pricing
- - - - citizen-action publics
        
        consumer organisations & minority groups
      - local publics
        
        neighbourhood residents & community organisations
      - government publics
        
        government & EU
      - general publics
        
        general publics attitude towards the product
      - media publics
        
        newspapers, radio stations, blogs etc.
      - internal publics
        
        workers & volunteers
      - financial publics
        
        banks & shareholders
  - - - natural resources -- weather& natural disasters. & water pollution etc.
    - - new innovative technology
    - - economic factors affect purchasing power and spending patters
    - - study of human population
        
        Generation X
        
        Millennials
        
        Baby boomers
        
        Generation Z
        
        Generation alpha
- - - - administered
      - contractual/franchise
      - corporate