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10 Golden Rules of Writing Content for your Website, Know your audience,…
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Know your audience
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But your secondary crowd is a lot more extensive and could incorporate law journalists, lawyers, or any individual or business who may require your services later on.
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Layer website content
Guide readers to discover more information by hyperlinking certain words or expressions to other web pages, particularly those on your site.
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If you run affiliated marketing content, then make sure that you guide your readers to product pages to purchase the products after reading your articles.
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Inverted pyramid model
It is important to design your content like an inverted pyramid. The main messages should be conveyed in the beginning.
The introduction should be strong and able to catch readers’ attention. Once you capture your readers’ attention, keep them engaged with lots of facts and data.
Make your text readable
It is vital to form a proper structure for your article so that a reader can get the article’s main idea with even a cursory glance.
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All about CTA
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It could be short and straightforward, like ‘Download Now’. Or it could be a long sentence, like, ‘If you like this article, then subscribe for more relevant content every day’.
Know Your Target Market
If you wish to attract the attention of prospective real estate buyers, it is to use a tone that is honest, professional and reliable.
Knowing what your audience is interested in is important in getting the appropriate effect. Do not patronize, do not sound too complicated and try to sound too funny if that is not what your target audience wants.
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Active voice, please!
Make sure you keep your subject at the start of a sentence. Active voice is a great way of creating reader-friendly content.
Keep jargon at bay
Ensure that all the ideas and thoughts that you are putting out are explained in simple terms so that even an ordinary person can understand them.
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Call to Action
You need to create content in a manner that will keep your reader engaged and perform tasks, such as buying your products or service, turn up on your events and like your page on Facebook.
Be Direct to the Point
It is crucial to know how to write concisely and on clearly. You can begin by writing a 500 word article that talks more about your products and services.
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Insert Links
Have links within your content such that your visitors can navigate easily. Have links between pages within the site. Link to other related websites so that the user can be engaged and get an idea of what you have to offer.
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