Why can't HKWS increase their donation revenue by 30% in the next 12 months?

Issues with maintaining partnerships

Limited outreach

No active marketing team or subcommittee. Only one member responsible for digital marketing

Customer relationship management system was not maximised

Implemented a relatively new on 'Supporter Hub'

Long-term partnerships were not maintained properly

Renegotiating of partner (e.g. Bendigo Bank)

Does not project their social impact

Difficulty broadening their network for sponsors

Relying on personal networks

Inactive social media channels

Limited to local sponsors in the Hornsby community

No clear UVP being communicated

Data is not being transferred online by volunteers

Only using paper for surveys/data

No experienced employee with CRM system

Loss of numerous sponsors that were mentioned on website

Possible loss of long standing partnerships

Volunteers/clients have a fear of technology

Not yet having a formalised strategy for outreach

No following up on one-off donations

When card details changed, no follow up

No thank you note/appreciation of donation

Inadequate training for marketing team

Cost of salary is high to hire marketing employees

Lack of contact with donors

Inadequate training for use of software

Cost and time to train volunteers to use software

Possible loss of crucial data

Inefficient management and analysis of survey/data trends

Cannot efficiently make organisational changes

No metrics on donation efficiency

Staff is biggest cost, however they are unable to transfer this cost into a metric of what they do

Products and merchandise is not properly advertised on the internet

Where donations are used can vary

Prioritised issues:

No formal system to attain and maintain partnerships

prioritised issues (updated) -