Why can't HKWS increase their donation revenue by 30% in the next 12 months?
Issues with maintaining partnerships
Limited outreach
No active marketing team or subcommittee. Only one member responsible for digital marketing
Customer relationship management system was not maximised
Implemented a relatively new on 'Supporter Hub'
Long-term partnerships were not maintained properly
Renegotiating of partner (e.g. Bendigo Bank)
Does not project their social impact
Difficulty broadening their network for sponsors
Relying on personal networks
Inactive social media channels
Limited to local sponsors in the Hornsby community
No clear UVP being communicated
Data is not being transferred online by volunteers
Only using paper for surveys/data
No experienced employee with CRM system
Loss of numerous sponsors that were mentioned on website
Possible loss of long standing partnerships
Volunteers/clients have a fear of technology
Not yet having a formalised strategy for outreach
No following up on one-off donations
When card details changed, no follow up
No thank you note/appreciation of donation
Inadequate training for marketing team
Cost of salary is high to hire marketing employees
Lack of contact with donors
Inadequate training for use of software
Cost and time to train volunteers to use software
Possible loss of crucial data
Inefficient management and analysis of survey/data trends
Cannot efficiently make organisational changes
No metrics on donation efficiency
Staff is biggest cost, however they are unable to transfer this cost into a metric of what they do
Products and merchandise is not properly advertised on the internet
Where donations are used can vary
Prioritised issues:
- Issues with CRM and partnership management in long-term
- Difficulty broadening their network for sponsors
- Data not being transferred from paper to online
No formal system to attain and maintain partnerships
prioritised issues (updated) -
- lack of formal data management/collection processes
- inadequate partner portfolio management