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Greenwashing - Coggle Diagram
Greenwashing
Why?
improves image
get more customers
more customores = more money
being competitve
support/subsidies by politics if they act sustainable
want to attract target group
increase and save money
satisfy customers
clean conscience when buying products
unethical production saves money
Get donations from NGOs
How?
create new certificates
independed
companies found new lables
do marketing for new lables
Green marketing
colours for marketing often is green
use other fabrics
doing lobbyism
rebranding
hold information back
appearence changes
Examples
H&M
Brand: "Conclusion"
better fabrics which were recycled even if they were not
Volkswagen Group
Nestle
plasticbottles
CocaCola
McDonald´s
pretend to produce their products sustainable
Changed colours in restaurants to more natural colours
Zara
Definition
companies pretend to be/act sustainable, even if they don´t
Greenpeace published regulation
Greenwashing if there is much lobbyism
companies pretend to be enviromentally friendly
hold back information
companies don´t tell the whole
story
violating human rights