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Attitude Magazine - Coggle Diagram
Attitude Magazine
Historical context
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Openly gay publications - which had previously existed, but were poorly distributed - began to circulate after homosexuality was legalised, though the market was small.
The hippie movement encouraged people to embrace their sexuality as part of their emphasis on radical politics.
Even though homosexuality was legal, IT were found guilty of 'conspiracy to corrupt public morals' for publishing gay contact advertisements.
Gay publications were scarcely stocked by mainstream shops as they were not in high demand - they were available via subscription, in record stores, in independent bookshops and in gay pubs.
Product context
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Website includes stories about news, entertainment, travel, style, lifestyle and celebrity culture.
The magazine is available in print and online, but Attitude also has a social media presence which attracts 1.2 million followers, distributes newsletters and hosts events (e.g. Attitude PRIDE Awards).
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Economic context
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Print edition is sold in 31 countries, online edition is read in 120 countries.
Excessive adverts are necessary because the target audience is niche so it is more difficult to make money.
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Diversification to online media has allowed the brand to stay relevant in an era whereby print sales are falling.
Target audience
White, British individuals.
Gay, cis-gender, masculine men.
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Socially liberal, anti-establishment people.