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Accelerating Commercialisation - Coggle Diagram
Accelerating Commercialisation
A) how the product, process or service that you wish to commercialise is novel
Processing
Proporietary vein signal finding algorithm
Display
Simpligied, interpolated display of vein
Hardware
transducers specifically oriented for vein finding
seried transducers for longtudinal viewing
Patch
dedicated patch to incorporate gel and sterile field
Only US device dedicated to finding veins to find veins
B) the customer problem you propose to solve and the market demand your novel product, process or service satisfies within Australia and overseas markets
Need: how to find the veins to target with needles, especially in DIVA
your target market including:
intended customers (e.g. individuals, business or government)
Hospitals
Private
Public
Paediatric
Chemotherapy Providers
Clinical Research
Pathology Providers
market size (e.g. number of customers, average revenue per customer)
number of hospitals
number of pathology providers
market structure (e.g. the value/supply chain and relationships between suppliers, distributors, influencers and end customers)
Patient/Provider/Payer Chain of value
Distribution (esp. in the states)
Public hospitals
Important influencers, big market
harder to sell to in terms of procurement, tenders, long wait
Private organisations
short trial period, much easier to sell to
Influencers
Key Clinicians
Key Institutions e.g. big hospitals
Research bodies e.g. AVATAR
end users
Phlebotomists
nurses
jr doctors
your pricing strategy
Printer/Cartridge Model
$1500 for device (max penetration)
$5/patch
your position in the market.
Particularly helping with DIVAs
Not truly supplanting U/S, as they are multifunctional
Taking market share away from Accuvein/VeinLite etc.
your intellectual property strategy including any protection mechanisms that may be employed (e.g. patent, trademark, etc.), and how the strategy aligns with the market opportunity.
Protection
Trademarks
Patent for Device
Patent for Patch
Key Jurisdictions
Aus
US
UK
EU
FTO? Reports from Patsnap?
