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BS-2, G1組員:Lily,Penny,Joanna,Chyntia - Coggle Diagram
BS-2
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5 force framework
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logic of substitutes
similar needs
eg. Airbnb-hotel, Uber-taxicab
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Industry Press
Customer analysis
Eg. ASP that would eventually become Sass-type model, and eventually really now everyone thinks of it as Cloud software
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useful but incomplete
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social-cultural
demographic trends, values, culture, individual aspirations and expectations
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economic
economic growth, employment, inflation, interest rates, exchange rates, economic inequality
political
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political sensitivities
political stability, security, corruption
G1組員:Lily,Penny,Joanna,Chyntia