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Big Picture Marketing 2022: Automation & Enhancements of Marketing…
Big Picture Marketing 2022: Automation & Enhancements of Marketing Processes & Raising Awareness for fulfin brand
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Main objectives 2022
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Improve processes of customer outreach and increase the number of approaches for existing customers to support sales and to increase the avg. revenue per customer (post loss revenue) .
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Success Stories, e.g. Snocks
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Q3/Marketing
Zentralisierung Bespielung Kanäle über Hootsuite (paid Zugang) für organischen Bereich / Automatisierung
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Allternative: HubSpot, Facelift
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Social Kanäle Wachstum (Mehrwert, gemeinsames Zusammenarbeiten) - Lara
Zielgruppe Grund geben, warum sie uns folgen sollen (Mehrwert)
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Ziel: interaktive Community aufbauen (Likes, Fragen, Kommentieren) - Fokus :red_flag:
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Positionierung Marke - Ausgearbeitete Positionierung ,wo stehen wir? Wo sind unsere Wettbewerber? Wie grenzen wir uns ab? Welchen USP haben wir gegenüber unseren Wettbewerber (was können wir und was können wir besser), was sind unsere Kernkompetenzen, Corporate Design? Welche Botschaften möchte ich senden? Wie rede ich mit unserem Kunden? Grundlage für alle anderen Marketingkanäle
Google Ads Kampagnen, z.B. Wettbewerbskampagnen (aktuell auf Sparflamme)
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Ziel: Status Quo (Soll-Ist) inkl. Analyse+ Framework + Identifikation wichtigster Themen, Wer muss beteiligt werden? Vergabe von Arbeitsaufträgen, z.B. Risk, etc. (Positionierung Produkte) - Ziel Q4 Abschluss
Kampagnen Plan für jeden Kanal (Facebook, Google, LinkedIn (aktuell) - weiterführend Hinzunahme von Twitter, Instagram (über Facebook gesteuert), TikTok)
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Weiterführung - Objective 3 Q2/2022
We want to have an optimized overall Leadfunnel and developed an understandable structure for all the different lead generating and nurturing channels to ensure we don't loose any and generate a sufficienct number of leads (-> 446 new loans in 2022).
Lead to Loan Tracking (Amir, Peer, Silas Z.)
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OKRs Marketing Q2/2022
Objective 1: We want to have a well defined process and structure and fully structured and automated research and contact process to investors to increase the number of relevant discussions for management.
Key Result 1: Book at least one get to know meeting w/ Fredi or Nathan and potential founders per week
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Key Result 3: X % of approached potential investors want to see our pitch deck based on our investor-one-pager
Research, Design & Creation of investor-one-pager
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Key Result 5: At least one additional new and "sexy" tool to approach investors (e.g. deck presentation, video, etc.)
Objective 2: We want to onboard our customers on our vision and want to have a process/concept to collect data/feedback of our customers needs.
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Key Result 2: 100% of our existing customers have heard about our liquidity planning tool and know the added value and advantages (Newsletter, Webinar, E-Mail).
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Key Result 3: research about the benefits of our financing options and show the added value and advantages to our potential customers (Newsletter, Webinar, E-Mail).
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Objective 3: We want to have a optimized overall Leadfunnel and developed an understandable structure for all the different lead - generating and lead - nurturing channels to ensure we don't loose any lead.
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Key result 3: optimize the performance and the tracking on our main sites, in order to rum A/B test and further optimize our main website.
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Initiative: “Whats possible with liquidity?” social media series - maybe based on Customer Successstory
Objective - 4: We want to further optimize and intense our processes to generate a sufficienct number of leads and consequently a continuous
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OKRs 2nd cycle
Objective 3 /Q3 (Continued Q2)
We want to have an optimized overall Leadfunnel and developed an understandable structure for all the different lead generating and nurturing channels. (-> 446 new loans in 2022)
Clear definition of conversions in eTracker for all campaigns (Silas, Anna, Jan)
Implementation of a complete lead acquisition end-to-end campaign for the fulfin Financial Health Index. Goal: 20 new clients. (Key Result Q2)
Increase display applications generation up to 30/month (300%) (Key Result Q2)
-> which channel? All?
Lead to Loan Tracking Implementation (Initiative - wie kann gemessen werden, ob Implementierung erfolgreich war?) :question:
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Objective 1
We want to further optimize our marketing/outreach processes to investors and customers to increase the number of relevant touchpoints.
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increase awareness and finally fill our funnel fo finally create relevant discussions for our management and generate valuable leads for sales.
Objective 2 We want to have a better understanding of our brand and our product as well as our competitors.
Key Result 2: Enlarge CD Guidelines (video, visuals)... - documentation
Key Result 1: Development of our core competences and USP 's
compared to our 3 main competitors - develop battle cards (Anna, Jan)