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Travel Agency Advertisement - Coggle Diagram
Travel Agency Advertisement
Do some research about the company you are about to advertise
History of advertisement. It is important to know the history of their advertisement so that you would know which or what are the things that are commonly seen or recognizable about their company. Getting to know what they are recognized for will help boost the attention you are aiming for.
Their Goals. What does the company want to promote at the moment? Each company has their own annual and monthly promotion. Focus on the main goal of the advertisement the company wishes to have.
What do they offer? When a business communicates information about its operations, or illustrates why its product is the best choice for consumers, the company uses institutional advertising.
Create a story (for video commercial ads)
Understand the contrast between the company you are advertising and its rivals. Like all marketing strategies, the goal of comparative advertising is to communicate the value of whatever product or service you’re promoting. Though it may seem as if some big name brands use comparative advertising strictly to entertain people (e.g., Wendy’s repeatedly tweeting about McDonald’s use of frozen patties), the true purpose of the strategy is to communicate value. Wendy’s wants you to laugh, but they also want you to associate their food with freshness.
Add an interesting line/phrase to the script. At a glance, it would seem that a slogan is just a tag line or a catchphrase that advertisers come up with. However, they have a more important function. Advertising slogans are part of a bigger marketing strategy.
"Have a break, have a KitKat"
"BDO. We find ways"
"Hotel? trivago."
Online Ads
How to make it eye-catching?
Meme related posts. People interact more when a company knows how to entertain the public with trending memes that they can relate to. The more interaction we get, the more people will notice the company.
Create surveys for them to connect with the company. The survey will help not only for the company to provide better service but also to get noticed by the public. Having small surveys that may talk about whether they prefer being alone on a trip or being with multiple people, if they like trips that are far or near, and more.
Use GRAPHICS. When people book travel, they often choose a destination based on how the idea of a trip makes them feel. Graphics tap into those feelings and encourage a potential client to call your agency.
How to put it in the media?
Connect to the media with paid social platforms which includes Facebook Ads, Instagram Ads, Twitter Ads, and Promoted Pins.
Get a search engine Both search platforms (like Google Ads and Bing Ads) and discovery-based platforms (like Google’s Display Network, Facebook Ads, and Promoted Pins) are incredibly valuable for travel agencies.