The perfect OTT marketing strategy would be to leverage the strength of your existing library and think about content-acquisition strategies like partnerships. One way of reusing existing content is ensuring a flawless content recommendation system for your viewers.

1. Do market research on the expanding industries

   
   

2. Identified potential customers based on the market segmentation

   
   

3. List down the potential customers

   
   

4. Do background research on each customers to identify its strength and weakness and how they can grow

   
   

5. Leverage on things that we have to help them grow highlighting on our advantages - e,g the Eyeball-as-a-service, one-stop-shop, one-stop-solution.

   
   

6. Amplify to them what we have and how as a one stop solutions provider, we can help them grow, be one of the global player with overseas' expansion.

   
   

7. Assist them in achieving their dream with our tools

What is eyeball network
= a slang term used by network engineers and architechs that refers to an access network whose primary users use the network to "look at things" (brose the internet, read email, etc.)

HGC becomes one-stop-shop player to provide agile and reliable network connectivity with fast and ultra-low latency direct local route to users

Ultra low latency as low as 5ms - lay the foundation for OTTs (OTT operators, content providers & e-commerce companies) to capture further 400mil users, amid US$100bil internet economy opportunity in South East Asia

The Eyeball-as-a-Service is part of the Asian strategic expansion to extend ICT capabilities in Asia with Singapore upgraded as major Asian hub

5G is based on OFDM (Orthogonal frequency-division multiplexing), a method of modulating a digital signal across several different channels to reduce interference. 5G uses 5G NR air interface alongside OFDM principles. 5G also uses wider bandwidth technologies such as sub-6 GHz and mmWave.

In M'sia 5G is governed by the Government under Digital National Berhad. DNB was established to assist in delivering the following key outcomes in line with the MyDigital aspirations to:

• Accelerate deployment of 5G infrastructure and network in Malaysia

  
  

• Realise the potential of 5G in Malaysia to spur economic activity

  
  

• Narrow the urban - rural digital divide & improve the current state of infrastructure

  
  

• Avoid duplication of infrastructure and optimise the use of scarce resources

  
  

• Promote service-based competition within the telecommunications industry

It has been a while ....

• I'd like to explore the o/side world which I think is full of exciting cases for me to contribute my knowledge as well as to be able to learn new things.

How Does it works:

• a CDN is a network of servers linked together with the goal of delivering content as quickly, cheaply, reliably, and securely as possible. In order to improve speed and connectivity, a CDN will place servers at the exchange points between different networks.
  
  
  

• These Internet exchange points (IXPs) are located at the primary locations where different Internet providers connect in order to provide each other access to traffic originating on their different networks.
  
  
  

• By having a connection to these high speed and highly interconnected locations, a CDN provider is able to reduce costs and transit times in high speed data delivery.

Latency - How does a CDN improve website load times?

When it comes to websites loading content, users drop off quickly as a site slows down. CDN services can help to reduce load times in the following ways:

• The globally distributed nature of a CDN means reduce distance between users and website resources. Instead of having to connect to wherever a website’s origin server may live, a CDN lets users connect to a geographically closer data center. Less travel time means faster service.
  
  
  

• Hardware and software optimizations such as efficient load balancing and solid-state hard drives can help data reach the user faster.
  
  
  

• CDNs can reduce the amount of data that’s transferred by reducing file sizes using tactics such as minification and file compression. Smaller file sizes mean quicker load times.
  
  
  

• (do not mention this) CDNs can also speed up sites which use TLS/SSL certificates by optimizing connection reuse and enabling TLS false start.