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7 Skills a Content Writer Needs to Get Their Job Done, Communication
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Communication
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Most of the things you're going to write about don't live inside your head. They live in the heads of subject matter experts, your target customers, your clients, or your manager.
Don’t be a writer who’s sitting alone in her home office, fingers on the keyboard, tapping out words in 12-point Arial.
Talk to people, exchange opinions, listen to what they have to say – you will get tremendous value from communicating with others.
Content writers are marketers too. And so, the knowledge of marketing is the next vital skill for any content writer.
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Grammatical accuracy
We all make dumb mistakes in writing, okay? Making mistakes is normal. You can make as many mistakes as you want. In your ugly first draft.
But when it’s time to put your words in front of people, poor grammar can ruin the most amazing piece of content.
And then, even Grammarly won’t help you!
Grammar, syntax, punctuation, spelling, and choice of words — pay attention to these before you hit the publish button. Content writers have no excuse for poor grammar.
Logical flow
Being able to create a perfect logical flow in writing is the next vital skill every content writer needs to have.
Your readers feel the same way when your sentences have a literal stop between them and when there are gaps between paragraphs.
Readers don’t want bumps, unintended surprises, new ideas being dumped on them without warning, and an unexpected dead-end. They want an enjoyable and stress-free journey. Logical flow.
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Writing with clarity
If people can't understand what you're trying to say, then your content is not useful
you got your point across in a crystal clear manner, but made a glaring spelling mistake in your headline.
Originality
What does it mean to be original as a content writer? It means taking unusual hooks and angles that will capture the reader's attention and engage their curiosity.
It's your ability to come up with distinctive words, memorable phrases, interesting stories, unexpected metaphors, and unique case studies to illustrate your point. To sound original, avoid clichés and stock phrases.
Marketing
As a content writer, you need to be able to put yourself into your reader's shoes, understand their problems, figure out what they might be interested in, know where to take your readers next, and be able to measure the results of your efforts.
Marketing is a wide discipline, but content writers absolutely need to know how it works so their efforts don't go in vain.
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Successful content writers know SEO, HTML, CSS and WordPress.
Don't panic. You only need a few basics. WordPress themes have varying levels of automatic functions, and sometimes the only way to make your text appear the way you want it to is to dig into the text/HTML tab and manipulate the code to make a title tag or fix a spacing issue.
Search engine algorithms change constantly, and writers have to keep up. One thing remains constant: High quality is always in demand. If you can write in-depth content from a unique perspective, you'll be in demand.