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QUALITATIVE RESEARCH - Coggle Diagram

- - - - .
        
        Examine the way the world is experienced
        
        The reality that matters is what people perceive to be important
        
        Social phenomena from the actor's own perspective
  - - - Start with a small number of people, gain their trust and then ask them to introduce us to others.
    - - It is about convincing the gatekeeper that he/she is not a threatening person and will not harm the organization in any way.
    - - Public Scenarios
        
        Public
        
        parks
        
        government buildings
        
        airports
        
        railway stations
        
        Semi-public
        
        bars
        
        restaurants
        
        theaters
        
        businesses
- - - - The researcher's intentional motives
      - Anonymity
      - The final word
      - Money
      - Logistics
- - - - Penetrating behind people's defenses against the stranger
      - Getting people to open up
      - Being seen as an 'unobjectionable person
      - Share the informants' symbolic world, their language and perspective
      - Communicate your sympathy for informants and get them to accept you as sincere
  - - - Aggressive field measures can be employed after
      - Informants should not know exactly what we are studying
      - Being in the right place at the right time
      - Acting as naïve
- - - - People's spoken and written words
      - Observable qualities
    - - The analysis consists of a period of collation and gathering of the story.
      - It should illuminate the significant social features of the events it narrates.
      - The final step is to collate the accounts of the experiences to produce a coherent narrative.
    - - Develop a rough definition of phenomena to be explained.
      - Forming a hypothesis
      - Study a case
      - If hypothesis does not explain the case, reformulate
      - Actively search for negative cases that disprove the thesis.
      - When negative cases are found, reformulate the hypothesis
      - Continue until the hypothesis has been adequately tested
    - - Data analysis
      - The researcher concentrates on data analysis and interpretation.
      - Begin intensive analysis as soon as possib