Please enable JavaScript.
Coggle requires JavaScript to display documents.
The psychology behind why people dslike ads (and how to make better ones) …
The psychology behind why people dslike ads (and how to make better ones)
Context
$330 billion in 2019 in advertising
Main obstacle : people distate if irrelevant
91% feel it more intrusive
79% feel tracked
Ad itself isn't the problem
Important to rethink the way we're making ads.
Privacy
Do
Waiting for sign of interest
Retargeting only for best resources
Don't
Personnal boundaries irl and online
Track people
Amygdala
Generic display ads
Online experience
Don't
Create frustration
Interruption
Do
Build trust & good-will
Creatively-driven content
Brand affinity strategy
Creativity
Don't
encourage to hurry up
Push marketing
Pure entertainment without values
Do
Storytelling
Use values to connect
Positive emotional connection
Novelty
Don't
Banner blindness
Copy styles of others
Do
Make your ad feel quality
Produce novelty & fresh experiences