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NBL - Coggle Diagram
NBL
Teams within NBL
Sydney Kings
Tasmanian Jack Jumpers
Melbourne United
Perth Wildcats
South East Melbourne Phoenix
Illawarra Hawks
Brisbane Bullets
Adelaide 36ers
New Zealand Breakers
Cairns Taipans
Indirect Competition
Football
AFL
NFL
Cricket
Tennis
Rugby Union
Formula 1
Netball
Customer Perception Barriers to Following
Lack of access
Price Sensitivity
Perceived quality of players and entertainment in comparison to other national sports and NBL
Atmosphere
Supports only home team
Entertainment compared from in person to online
Lack of awareness
Partnerships
Media Distributor
Broadcast distributor
Media Publishers
Locations (stadiums)
Sponsorships
Betting Partners
Basketball Associations
Player Association
Basketball Australia
State Basketball Associations
Players agents
Product lines
3x3 Hussle
One Australia
NBL X NBA Tour
Next Stars
Next Gen
Direct competition
USA
NBA
NCAA Men's Division (March Madness)
Europe
EuroLeague
Spain's Liga ACB
Chinese Basketball Association
Target Audiences
Families
Fanatics
Fringe (general basketball fans)
External Market Factors
Impact of Covid-19
Technology disrupting industries
Impact of streaming services
Increased influence of social media
eCommerce
Economic confidence
Discepency income
Cost of living