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D2C - Coggle Diagram
D2C
Potentials
Consumer Behaviour
0- 100 crs duration < for category leaders
Advertising- Social media
Millennials
India’s top creators and social media influencers to launch their own brands and private labels.
Value offerings to fill price gaps
Ecosystem getting stronger
Customer Care
SaaS- Customer retention
Payment solutions
Logistics
Marketplaces
Website builders
Emerging Categories
Alcohol
Personalised Vitamins- DNA(bIONE)
Cleaning agents
Laundry
Drawbacks
Too many products, lesser brands