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Rachel Gent Corporation - Coggle Diagram
Rachel Gent Corporation
Why is Private Sector Training Important?
CPD
Eliminates disparity between worker's skillsets
Minimises risk
Develops a common language between workers
Encourage peer-peer interaction (team building)
Opens new doors for working relationships and growth
Personalised/specialised in depth training because everyone
shares a goal and is a part of the same company
Increases idea flow, confidence and productivity
Provides confidence to workers receiving a promotion (managementskills)
Budget
Video
3k
Website
2k
Graphic Poster
£750
Animated GIF/Poster
£750
Distribution
Target Market
Women aged 46-65
Final stages of work before retirement
Likely to be in higher positions if they have worked their way up
Concerns of this audience
Saving for retirement
Adjusting to the digital world (rise of social media aps)
Might be entering leadership roles
Might be feeling a bit bored of their job - training could reignite their passion
Working with menopause - charitable women's organisations?
Reconnect women other workers on the team
Production Ideas
Build Website
First step in appearing credible
Simple with promo video and charity links
Contact information
Links to other social media (SEO + back linking)
Create Instagram
Less spend than FB
Run animated poster
Promotional video
Testimonials from old clients
Highlighting charitable work
Outlining benefits of training
Graphic Poster
Get a few printed but focus mainly online
Where would e a useful place to display these
Bilboard?
Animated Poster for socials
Outlining benefits
Link to charity org
Create a Facebook account
Facebook is appropriate for older audience
Run promo video as ad
Rachel Grant as a brand
Feminine
Colour scheme purple/pink/yellow (soft)
Illustration of imagery
Strong Restricted, bold colour s
Bold typeface. Sans Serif/modern
Restricted colour scheme/ bold
Informative
Needs to be information lef
Helpful insights
Testimonials from women who have used the service
Professional/credible
Supported by stats and figures
Testimonials
Charitable
Donate some of proceedings to women's charity?
Glasgow based company
Glasgow Women's Aid
Provide free training in domestic abuse shelters on confidence?
Useful/Helpul
Provide a meaningful purpose
Examples of courses
Communication Skills
Dealing with difficult people
Presentation skills
Leadership and Management Skills
Writing for web
Media Training
Social Media Trainig
Equality and Diversity coniderations
Ensure a diverse range of women are used in the campaign
Be aware of ageism in the campaign
Ensure legal requirements are met with stock footage, typefaces etc
Ensure contracts/ clearance forms are in place for any hired actors etc