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EXPANDING UPON MY SWOT ANALYSIS DIAGRAMS! - Coggle Diagram
EXPANDING UPON MY
SWOT ANALYSIS DIAGRAMS!
STRENGTHS
Social Media
Twitter
Create Posts
Write-ups
Images
Videos
Links
Follower System
Monitor increase in popularity
Directly communicate with followers
Communicate with a wide audience
YouTube
Upload Videos
Like/Dislike System
Check if videos are being well recieved
Subscriber System
Communicate with Subscribes
Monitor channel popularity
Analytics to monitor popularity
Large & Unique Audience
Itch.Io
Plenty of experience with Itch.io in the past
Previous games uploaded to Itch
Puzzle Runner
The Quest for Orion's Flower
The Hunt For The Spittoon Gang's Lost Treasure
Extremely easy to use
Upload Games
Upload multiple builds easily (Testing Purposes)
Upload Videos
Upload Images
Write Descriptions
Easy to advertise
Devlogs
Donation System
Analytical System
Page Views
Downloads
Ratings
Comments
Followers
Start-Up Company Website
Advertise to large audiences
Present old game projects
The Quest For Orion's Flower
The Hunt For The Spittoon Gangs Lost Treasure
The Hallowed VR
Blog System
Write-ups
Images
Videos
Links/Downloads
Knowledge in HTML, CSS, & Javascript
Design & Development my own Website
Can be expanded on in the future
Link other platforms for further advertising
Hallow Inc Twitter
Hallow Inc YouTube Channel
Hallow Inc - Itch.io Profile
Personal Development
Experience in multiple programming languages
HTML
Digital Portfolio
City Generation Tool (Press Kit)
PHP
Talyllyn Railway Booking System
C#
C++
SQL
Database for Authentication RESTful API System
Facebook User Data Management
OpenGL
First-Person Object Dodging Game
Libraries Used
GLAD
ImGUI
GLFW
FreeType
JSON
GLM
IrrKlang
Plenty of experience with the Unity Engine
Developed multiple projects in Unity
Puzzle Runner
C# Programming Language
2D Artwork
Side-Scrolling Platformer
Enemy AI
First 2D Game
The Quest for Orion's Flower
2D-Top Down Puzzle Adventure
C# Programming Langaueg
2D Artwork
Self made SFX
Enemy AI
NPC AI
The Hunt For The Spittoon Gangs Lost Treasure
3D Models
Low-Poly Design
C# Programming Language
First 3D Game
3D Puzzle Adventure
Quest System
NPC AI
Enemy AI
Self-Made SFX
The Hallowed VR
First 3D Virtual Reality Game
C# Programming Language
3D First-Person Metroidvania
NPC AI
Enemy AI
Close-Range Combat
Long Range Combat
Interactive Puzzles
Levers
Keys
Shoot Targets
Ranged Combat
3D Models
Low Poly
Personal Attributes
Punctual
Never missed a deadline
Never missed a Group Meeting
Fast Learner
Dedicated to Projects
Kiosk Application
Admin Side
Restock Items
Change Prices
Login
Logout
Remove Items
Add Items
User Side
Buy Items
Login
Logout
View Items Available
Authentication RESTful API
Provides Registration and Login functionality
OpenGL Free Software Project
First-Person Dodging Game
3D Models
Diffuse Lighting
Spectral Lighting
SFX Implementation
User Input
Hostel Booking System (For the Talyllyn Railway Company)
Admin System
Manage Bookings
Manage Admins
User System
Register Users
Login Users
Book Rooms
View Bookings
Edit Bookings
Always put effort into work
Consistently achieve High Grades
Hopefully lead to a First in final grade
Makes portfolio & LinkedIn even more presentable
Project Management Experience
Project Manager
COMP2003 Group Project
Managed Group Meetings
Teams Task Management
Documentation
Design Concepts
User Stories
Communication Plan
Use Case Diagrams
Entity Relationship Diagrams
Sprint Documents
State Diagrams
Class Diagrams
Activity Diagrams
Database Management
COMP3013 Team Enterprise
Design Concepts
Teams Task Management
Documentation
Project Initiation Document
Documented Sprints
User Story Epics
Use Cases
Website Development
3D Modelling
Programmed Some Features
Knowledge in Web Development
Designed and Developed my own Portfolio
Developed and designed website for Group Project (City Generation Tool)
Designed and developed Hostel Booking System
WEAKNESSES
Social Media
Twitter
No dislike system
Communicate with users to gather their feedback on what they like or dislike
Read retweets that users put on my posts and see if they like/dislike what they are seeing
YouTube
Dislikes have been removed from the users view
Communicate with my audience and inform them on the dislikes (If the response is negative), to help build trust by acknowledging what they like and dislike
Managing multiple social media platforms can be overwhelming
Keep posts to a small size to minimise being overwhelmed
Use Gantt or Trello to keep track of when I can/should upload to social media and plan my other work around it
Itch.Io
Itch.io is massively popular - Games could get swept under the rug
Will need to advertise on a consistent basis to make sure users realise my game exists on the store
Improve my product via feedback and create a fun & functional product to help increase my chances of being noticed
Start-Up Company Website
Lack of knowledge in beginning a Start-up
Learn about creating a Start-Up
Online Articles
Professional Books about Start-up Comapnies
The Cube
Web Hosting will have to be paid
Read about the most reliable web hosts
Choose a reliable & cheap (ish) web hosting service
Development will take some time
Create design concepts
Can be done via Photoshop
Trello
Tasks
Dates
Feature List
Gannt Chart
Project Documentation Section
Initiation Document
What I want the website to be
What I want the website to show
How many pages
What will those pages be
Software I will use to develop it
Programming languages that will be used to develop it
User Epics
Website Development Section
Home page development progress
Projects Page progress
Downloads Page progress
Blog Page progress (May be implemented)
Donation Page progress (May be implemented)
User Testing Section
Usability
Easy to navigate
Accessible
Colour scheme
Font size
Font Type
Personal
Development
Lack of experience in other game engines
Unreal Engine
Learn how to use these game engines
Read Documentation for each engine
Develop small projects with these engines
Watch online tutorials on how to use Game Engines
Cry Engine
Source Engine
Source 2 Engine
Loss of motivation
Reduce Time I spend doing work
Try to move away from developing games and spend time doing other projects to avoid burnout
No professional experience in the Computing Industry
Improve Portfolio
Upload more projects
Upload more images
Upload videos
Apply for computing jobs after University Degree is finished
No professional experience in the marketing indsutry
Learn Marketing
The Cube
Contact via Email
Gain knowledge in self-promotion and marketing
Contact via Social Media
Articles
How to market yourself
Professional Books based on Self Promotion and Marketing
LinkedIn Learning
Marketing
OPPORTUNITIES
Social Media
Boost a small following by self promoting on the University Discord Server
Present Twitter Account
Present YouTube Channel
Create Feedback forms
Ask University members to give me some feedback on how I can improve!
Apply feedback to my plan and improve my overall marketing skills. I can even apply this feedback to future endevors
Present Itch.io Profile
Present Start-Up Website
Easily update my audience due to the simplicity of uploading posts or videos on Twitter or YouTube
Keep this as proof to show I interact with my audience as much as possible
Future users that visit these sites will see that I maintain interaction and updates, making it easier to attract them and become followers
Easily interact with my audience via messaging
Prove I care about the feedback I receive to make a product both them and I enjoy
Possibly gain more traction to myself via word of mouth
Present my other platforms on Social Media creating a loop (Helps other platforms gain traffic)
Itch.Io
Profile provide plenty of information
Advertise my other platforms
Hopefully create a flow of traffic between my other platforms
Retrieve feedback via the comment system
Apply this feedback to the game is has been targeted at
By applying these changes and keeping the user/s informed, it will show I care about their opinions and feedback, increasing their loyalty
Upload testing builds of my game
Recover feedback
Apply feedback to Game
Release more builds updated from feedback to make a more robust and polished product to make my game more noticeable on the Itch store
Start-Up Company Website
Portfolio
Show off The Hallowed VR, to make portfolio more impressive
Show Videos
Discuss experience in Virtual Reality Game Development
Show Screenshots
Show off my Start-Up Company. to make portfolio more impressive
Show follower count
Show Marketing Methods used
If I am struggling with Web Development, I can look into free lancing webs developers to design and create a website for me
Will save time
Will prevent myself from gaining further experience in web development
Online Resources
Extensive amount of Web Hosts
Read online articles to find out what the most popular Web Hosting service is available
Learn about Website Usability and Accessibility
Plenty of professional books and documentation on Web Development
HTML & CSS: Design and Build Websites by Jon Ducket
Responsive Web Design with HTML5 and CSS by Ben Frain
Plenty of well received website to visit and learn from
Land-book
Site Inspire
Improve website via User Feedback
LinkedIn Learning
Web Development
Marketing
Income
Donations Page to allow users the option to help fund future projects or web hosting
Personal Development
Marketing/Self-Promotion/Advertisement
Learn about Start-ups, marketing strategies & self-promotion
Resources
The Cube
Books
This Is Marketing: You Can’t Be Seen Until You Learn to See by Seth Godin
Digital Marketing Strategy: An Integrated Approach to Online by Simon Kingsworth
Videos
Search for videos on YouTube that teach ways to market/advertise and self promote
Search for videos on Vimeo that teach ways to market/advertise and self promote
LinkedIn Learning
Marketing
Advertising
Self-Promotion
Start-ups
Improve my overall experience in Marketing/Self-Promotion/Advertisement
Virtual Reality
Small Market as VR has an expensive entry point, this means the market is yet to be overly saturated
Find out what isn't currently being oversaturated in the Virtual Reality Market
Talk to Virtual Reality Users through social media and game marketplaces
Reddit
Twitter
Steam
Programming Experience
Website Development
Improve HTML Skills
Improve CSS Skills
Improve JavaScript Skills
Improve PHP Skills
Game Development
The Hallowed VR
Improve C# Skills
Improve skills in VR Development
THREATS
Social Media
Online Hazards
Scammers
Avoid Links
Check Profiles
Strong Passwords
Avoid interaction with aggressive users
Minimise negative interactions by asking them to be more respectable
Itch.Io
Massive amount of daily uploads
Learn about the competition I am facing Itch.io
Understand the feedback they are recieving
Use this feedback to improve upon my product and potentially tap into audiences from my competitors
Find out what makes you stand out on Itch.io
View Top Downloaded Games
View Top Rated Games
Start-Up Company Website
Lack of knowledge in developing a Start-up could lead to unusable and or inaccessible site that could permanently push users away and reduce chances of building a fanbase or even advertise
Website Testing
Do excessive Testing on Usability
Is the website easy to navigate?
Is the website overwhelming?
Are links noticeable?
Usable on multiple platforms - Desktop & Mobile
Do excessive Testing on Accessbility
Are font sizes easy to read?
Is reading easy with the font choice?
Minimal Colour choices
Colour-blind options?
High Quality Images - Zoom in feature?
Check out competitor websites to see what they have achieved
Discuss with professional web developers on what makes a Start-up great
Personal Development
Fanbase growth could be harder than initial impressions - Due to Virtual Reality still being a niche market with high standards
Develop a robust product by acting on feedback and only releasing a final build when the game reaches a suitable standard
Communicate with VR Players on multiple platforms and find out what they enjoy most about it e.g. Steam, Itch, Reddit, Twitter
Many types of Virtual Reality Headsets with own control schemes, due to my limited skills in VR, being accessible to a large amount of headsets will prove difficult
Limit myself to the top 3 most popular headsets to access a large audience, while not being overwhelmed
HTC Vive
Index
Oculus Rift
Underestimating and poor planning can lead to lower quality for other pieces of work
Create a Gantt Chart for this Module which contains all upcoming projects and allows me to view everything in a single area
Use Trello to document tasks for each Module and project to create a smooth development journey
Use dates to never lose track of time