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Consumer Trust in Organic Labels - Coggle Diagram
Consumer Trust in Organic Labels
Supporting arguements:check:
Trust based on Certified products :newspaper:
Good Product standards.
Specific guidelines and product certification process.
Guarantee safety and quality.
Trust based on Nutritional Value :bookmark: :
Organic products have high nutritional value
Significantly lower values of nitrates and pesticide residues
Consumer intention to eat healthy and additive free food
Trust based on Traceability in the supply chain :paperclip::
Traceability ensures the authentication of the product
It traces the food product from 'farm to fork'
Ensures better trust in consumers
Personal trust :silhouette: :
Consumers may trust the brand based on their personal trust level.
Each person may trust the brand in different levels based on different reasons.
Trust in farmers, processors and retailers.
Trust based on Communication and labelling strategies : :silhouettes: :
Quality labelling
Good communication and interaction between the consumer and the farmer, processor or retailer.
Opposing arguements :red_cross:
Distrust due to the premium cost :moneybag:
Organic products are often really expensive
However, products that have superior quality are costly .
Consumers see it as an excuse to charge more
Distrust due to false and imitation products : :red_flag:
Consumer consider the term 'organic' just as a marketing strategy
This maybe due to the increase of fake products disguised as 'Organic'
Consumers think that the term organic is just used as the term ;natural'
Distrust based on Communication and labelling strategies : :silhouettes: :
False labelling and misleading information
Lack of communication and interaction between the consumer and the farmer, processor or retailer.
This may be due to the lack of knowledge about the product