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Dunkin Donuts Analysis - Coggle Diagram
Dunkin Donuts Analysis
Steps of the marketing analysis
1.
Purpose
Analyzing their market to continue to improve
Know their stengths and weakness
Attract customers attention
2.
the condition of the industry
Current Market leader
Currently overcrowded by competition
It has a steady growth but could be better
Franchise model
3.
Target market
Millenial and middle age (28-49) As well College students
Enjoyers of fast food restaurants
Trying to appeal to younger audience
4.
Research your competition
Starbucks, McDonald's
More competitors have enter the market
They are growing fast
Healthier lifestyles
Seasonal Demands
Steps of the marketing analysis
6.
Analyze all the information
Strengths
Dunkin presence across 42 countries
Great customer service
Strong brand
Opportunities
Expand to the healthier menu
Expand to foreign countries
Weaknesses
A lot of competitors
Low number of franchise
Threats
Starbucks is growing rapidly and winning foreign markets
Lack of cold beverages
People adopting healthier lifestyle
5.
Additional Information
Sponsoring major events helps brand
Event marketing is important
Starbucks has over 40% share of coffee foreign markets
Apply the learnt from research