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Research Methods - Approaches - Coggle Diagram
Research Methods - Approaches
Positivist:
Involves:
Based on assumption that there are 'social facts' which are aspects of behaviour that can be seen, counted and measured
We should treat people as object
Feels humans can be treated the same as natural phenomena
Uses quantitive, objective data
Strengths:
Easy to evaluate data and come to conclusions - increases validity
Cheap and quick
Easy to compare data and graph
Weaknesses:
Data isn't detailed - researcher won't gain depth into topic
Social research can't mimic approach of natural sciences
Interpretivist approach:
Involves:
Prefer to collect detailed accounts in words (qualitative data)
Enables researcher to find feelings, reasons, attitudes and experiences
Weaknesses:
Harder to evaluate data and come to conclusion
Harder to find participants as it requires more effort from participants than simply answering questionnaire
Harder to compare data to previous research in that field of study
More expensive/time-consuming
Strengths:
More in-depth detailed data - can gain better understanding/ insight into topic - increases the verstehen