Our debit cards will be sold at the school treasury, they will only be available there and only the secretaries can sell them, our distribution channel is short, the producers will be ourself as a brand, the retailer will be the treasury and the product will arrive from them as consumers.

The pricing method that we will apply to our product is a penetration pricing, because students might be skeptical when buying the cards that we are selling, and it might be difficult to sell it at high prices. But based on the results of the market, we might evolve to apply a cost-use market, however, as we are selling in the school we can also take into account promotional pricing in times like Fiestas Tradicionales or the bazar.

The image of our brand will be to promote the good management of money in the school, in that way, students of 11th grade in the school can help with the sales of the cards because people from lower grades always look up to them, and that would sell a lot of cards.

Give in the first week the "monedero virtual" for the people to start subscribing and recharging the app with money and take earnings of the first transactions.

The students of the school that make part of a committee will sell the product to each person and in the recesses do promotion of it, in this way the sellers are going to be encouraged with social service hours for them to help to sell, and we don't loose money in the try.

We will initially put a price on the cards of 5.000 pesos, where we can gain a small amount of money and apply the penetration market, then, after the first weeks, the price will be 10.000 and the discounts will be at 5.000 in special ocassions

First week all the sells made in the school store will have 15% of discount for the ones that pay with the monedero.

The packaging of our card will be like this: Once you buy the card, it will be delivered to the buyer in a strong paper cover with the colors of the school, and inside will be the card along with an image, then, students that sold it, will help the buyer to have their name in the card, just so it never gets lost or robbed.

Basically, the product is a rechargeable card that functions within all the installations of the school like the store or COOPEC. You can put any amount of money in it through Phidias and use it in school were it is possible that in special occassions you get discounts in many products