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WHAT'S NEW IN MARKETING? - Coggle Diagram
WHAT'S NEW IN MARKETING?
STEALTH MARKETING
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Using this low-cost method, the product is well known within a short time, even before it is launched
GUERRILLA MARKETING
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It requires creative ad intellectual investement, but it isn't expensive.
GRASSROOTS MARKETING
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Strategy: partecipating in local fairs, projects, events, giving free samples of products to create interest and encourage word of mouth between people.
It's inexpensive and very effective, it's used by small and big companies and has provided impressive results.
FLASH MOBBING
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It's based on something of spountaneous by a group of expert people, that infects common people.
It is based on the spread of a video, that become viral.
It's only when we watch the video that we realise it wasn't a spontaneous dance at all, for example, and that the creators of this show are professional workers
INFLUECER MARKETING
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Marketers look for someon with a lot of social media followers and ask or pay them to promote and sponsor their products.
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