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Sports Culture
Goal Focus
Organizations strive to achieve certain goals, leading them to the ultimate goal of success.
Attitude
Attitude is the mental approach to challenges and goals. It is extremely important in sports culture.
Motivation
Each sports organization share the same motivation–victory or success
Sportsmanship
Expresses an organization’s character and positively impacts sports culture
Teamwork
Teamwork allows members of a sports team or organization to work together to achieve a common goal. Positively impacts sports culture.
Victory/Success
Success positively benefits sports culture because it makes fans, players, and coaches happier. It also leads to an increase in profits.
Environment
A positive environment in a sports franchise boosts relationships with coaches, teammates, and staff, increasing productivity.
Owners
Owners can also have an impact on an organization's culture. For example, Mark Cuban turned around the Dallas Mavericks program through treating his players and coaches better, increasing success and filling the American Airlines Center.
Coaching Staff
Coaches have a huge impact on sports culture. Coaches' attitude and determination has a direct impact on the complete organization.
Technology
Technology increases coaching abilities and athletic potential. Technology is revolutionizing sports training by live-tracking performances, perfecting athletic movements, enhancing communication and virtually eliminating injuries, benefiting an organization's success
Diversity
Diversity enhances and positively benefits sports culture. Sports are globalized and bring a sense of unity throughout the world.
Community/City
Sports bring people together and provide a sense of security through its inclusion.
Public Relations
Teams, athletes, coaches, and broadcasters benefit from sports PR because specialists share stories that attract fans, often for generations.
Media
Media advances awareness about a sports organization. It can have a positive or negative impact on the organization and culture.
Fans
Fans are passionate supporters of an organization. Fans can boost or hinder an organization's culture, typically depending on their success
Logos
Team logos typically represent a sports organization’s cultural ideals. For example, the Philadelphia Eagle represents bravery, determination, and strength.
Tradition and Ceremony
Sports traditions add history to an organization’s sports culture.
Social Activity
Sports organizations bring people together and build bonds that last a lifetime.
Amusement
Sports provides fans with entertainment and social interaction.
Fitness
Sports force individuals to become healthier.
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