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CONSUMERS TRUST ON ORGANIC FOOD LABELS - Coggle Diagram
CONSUMERS
TRUST ON
ORGANIC FOOD LABELS
POSITIVES
VERIFIED/CERTIFIED FOOD LABELS
ORGANIC PRODUCTS FOR EXAMPLE HAVE A LABEL PROCLAIMING "100 PERCENT ORGANIC" AND USE THE USDA ORGANIC SEAL
NUMEROUS TESTS ARE CONDUCTED
NO PESTICIDES / FERTILIZERS
NEGATIVES
FALSE INFORMATION
TO CAPITALIZE INCOME
SUPPLIERS FOR EXAMPLE
GIVES MISLEADING
FACTS TO INCREASE PRODUCTION
CLAIMS ADDITIVE-FREE
POOR COMMUNICATION
FOR EXAMPLE,A RETAILER'S MISKNOWLEDGE OF THE PRODUCT CAN LEAD TO CONSUMER MISPERCEPTION
POOR INTERACTION WITHIN
CONSUMERS AND RESELLERS
LEADS TO LACK OF INFORMATION
QUALITY COMMUNICATION
SATISFACTORY INTERACTION WITHIN
CONSUMERS AND RESELLERS
CONSUMERS CAN BE ATTRACTED WITH EXCELLENT COMMUNICATION DUE TO RETAILERS IN DEPTH PRODUCTS KNOWLEDGE
BUILD MUTUAL TRUST AND
INCREASE PURCHASE INTENTION
CONFUSION DUE TO EXCLUSIVE PRICES
CONSUMERS PERCEIVE IT AS A
JUSTIFICATION TO INCREASE PRICE
ORGANIC COMMODITIES ARE EXPENSIVE.
MARKETING STRATEGY
PERSONAL TRUST
ON GOVERNMENT AND POLICIES
ON CERTAIN BRANDS
ON RETAILERS AND PRODUCERS